How to Create a Sales Funnel for Your WordPress Business to Land More Clients

How to Create a Sales Funnel for Your WordPress Business to Land More Clients

One of the most challenging aspects of running a WordPress business is breaking out of the feast or famine cycle that so many of us are a victim too. Doesn’t it always seem that you either have too much work or not enough?

If you find yourself wishing there was a more consistent way to attract and convert new leads, this post is for you. We’re going to discuss the basics of developing a sales funnel for your WordPress business.

The objective is to help you create a sales funnel that makes the process of converting  your website visitors to prospects, leads and clients easier, more consistent and less stressful.

The Problem With Your Current Sales Funnel

Most of the time, when it comes to a small WordPress business, there are two common problems with sales funnels. The first is not having a sales funnel at all. An easy enough problem to fix, right? If that sounds like your business, you can probably jump right to the next section where we’ll discuss how to start building your funnel.

The second, and possibly even more common problem is having a sales funnel that assumes every visitor to your website is ready to hire you or your agency – today. These “funnels” are usually made up of a single contact form that says “Call Us To Discuss Your Project” or something similar. You might even have an opt-in form with a simple lead magnet. But that’s where the funnel begins and ends. If you’re able to capture their email address, what happens next?

Unfortunately, these “one size fits all” sales funnels don’t really work. Most visitors to your website aren’t ready to hire you – yet. But that doesn’t mean they’re a lost cause. Quite the opposite in fact.

Once you build a proper funnel, you’ll start to see an increasing number of visitors who are willing to move through the different stages of your sales process. You’ll begin generating more qualified leads and landing clients with greater ease. Over time, as you have more prospects enter your funnel, the sales process will produce qualified leads more consistently.

Building Your Sales Funnel

Taking the time to build, test and refine a proper sales funnel can not only improve your conversion rate, but it can also make it easier to find and attract leads that are actually interested in the services you offer. It doesn’t matter whether you’re a developer, designer or you’re selling custom Divi templates. Your business stands to benefit from well-designed sales funnel.

A properly designed funnel makes your sales process easier for you and your future clients. There are 4 things we’re going to discuss in this article. The first is how to structure your content in a way that is more likely to attract new clients. The second thing we’ll look at is the 3 different parts of your sales funnel that are critical to its overall success.

The Need For Content

Blog Content-shutterstock_234456937

Contrary to popular belief, you don’t need to have a blog on your website. You can still create your sales funnel using a combination of landing pages, lead magnets and opt-in forms.

That said, having a blog is certainly a preferable way to begin the process of creating your sales funnel. It allows you to post regular content for visitors at every stage of the decision-making process. Whether you’re creating blog content or landing pages with email sequences, there are some general best practices that you want to pay attention to.

  1. Know who you are writing for. This article is directed specifically at business owners who use WordPress to earn their living. The bulk of that audience is made up of designers, developers or small agency owners who are interested in attracting more clients with less effort. Your target audience for every post or email that you write should be just as specific.
  2. Headlines should capture the attention of your audience. Don’t beat around the bush. Each blog headline or email subject line should tell your visitor exactly what the contents are about. It should also do it in an engaging and personable way.
  3. Start with a compelling first paragraph that addresses their problem or question and hints at a solution. Make sure you’re subsequent paragraphs deliver what was expected.
  4. Use great images to break up the content wherever possible.
  5. Provide social proof if it makes sense to do so. Making sense means that if you content is being shared, let people know. But if you’re content isn’t being shared very much, don’t brag about the fact that only one person has taken the time to share your post on Facebook.
  6. Include a relevant call to action that matches where the reader is most likely to be in their decision-making journey (this will make more sense in a minute).

With those content best practices out of the way, let take a closer look at the three primary parts of your sales funnel.

Acknowledgement Stage – “Uh Oh, I have a Problem”

Solving a Problem

When a visitor first arrives on your website, they are usually in the very early stages of the decision-making process. They know they’ve got a problem or a challenge that needs to be addressed and that’s about it. Maybe they’ve seen a drop in sales due to less website traffic but are unsure of the exact reason why. Your visitor is looking for possible answers.

The chances of this visitor picking up the phone and calling you at this stage are somewhere between slim and none. Presenting them with a contact form offering a free consultation probably won’t work.

What will work, is broad spectrum, general content that is likely to help identify or provide more information about their problem. So what does this look like? Using our previous example, you might have a series of blog posts that discuss everything from Google’s recent algorithm changes to the importance of having a website that’s mobile friendly or maybe even a post covering the top on-page SEO factors most likely to affect their rankings.

Attached to these specific blog post would be a call to action. For example, you could have an email opt-in that subscribes your visitor to a series of emails. In each of those emails, you would go into further details about the potential reasons that their website might see a sudden drop in traffic. Cover the top 4-5 reasons and create a brief email for each one.

Also included in the content of the emails you’re sending should be a link to additional content. This content is what will help the prospect to transition to the next step in the process.

Consideration Stage – “Maybe I Need to Hire Some Help?”

The next step in your funnel is designed to help your prospect move further into their decision-making process. There will be a lot of people who drop off or disappear in the first stage. These are the “do-it-yourself” people or possibly the ones who have an uncle who builds websites as a hobby. No worries, they might be back later but for now, there is no sense wasting your time and effort on them.

For those prospects who make it through the second phase, your mission becomes to answer their next round of questions. At this stage in the process, they’ve invested some time on your website and reading your emails. Chances are they’ve read your about page, examined your portfolio and read a few client testimonials as well.

The specific content you want to provide at this stage centers around how you help clients with a similar problem to theirs. Some ideas might include case studies, white papers or even videos that answer some of the specific questions, concerns or objections that previous clients have presented you or your sales team with.

As you answer objections and provide more information, some of your prospects will get to the stage where they are ready to find out more about your services. After watching a case study, they might be wondering if you can produce the same results for their website that you did for the client in the case study. Which of course, you can.

In the content that you create for this second stage, it’s time to start introducing some specific offers that might allow your prospect to request additional information directly from you. As they move closer to the final decision-making process, it’s time to start presenting offers that are more specific to their final decision. They’re ready to commit to redeveloping their website, they just need some help taking the next step.

The Decision Stage – “I’ve Found the Company I Want to Hire”

The decision stage is where you can finally turn your attention to actually landing your new client. How you approach this stage is dependent upon how you like to run your business. Maybe you provide a free website critique? Maybe you prefer to direct prospects to a sales page where they choose their desired service level and then await a follow-up call from you or your team?

Specific ideas for this stage of the process might include a landing page that offers a free critique of their current website or a free personal phone consultation. Maybe you direct them to a sales page where they select from one of three website development plans and fill out a contact form.

If your prospects have made it this far, it’s more than likely they are ready to make a commitment. They understand their problem, the potential solution, how you can help them and why your two companies might be a good fit. This is your chance to land a new client.

Wrap Up

We covered almost all of the basics involved in setting up a sales funnel for your WordPress business. If you spend a little time researching some of your competitors, you’ll probably discover that very few of them have taken the time to develop a proper funnel. If that’s the case, it leaves you with a great opportunity.

Trying to land a new client the first time they visit your website is a losing proposition. Sure, there will be a small percentage of visitors who are ready to make a decision as soon as they visit your site, but most are not.

Instead of trying to land a new client right from the first visit, respect the fact that they have a process that they need to work through first. It’s your job as a WordPress professional to answer their questions and help them work through the process.

It’s also important to remember that not every prospect will move through your sales funnel at the same pace. Some may take much longer than others. By being helpful, earning their trust and establishing yourself as an authority, you’ll stand a much better chance of landing them as a client.

Do you currently have a sales funnel created for your WordPress business? How has the funnel made an impact of your sales process?

Article thumbnail image by ADE2013 / shutterstock.com

8 Ways to Attract Leads That Will Grow Your WordPress Business

8 Ways to Attract Leads That Will Grow Your WordPress Business

Keeping a steady stream of new prospects in your pipeline is one of the most important things you can do to grow your business. New clients are like gas to a car – they keep it running. Go too long without filling up on new clients and you might find yourself out of business.

Most WordPress business owners face two specific challenges when it comes to generating new leads:

  1. Finding the right leads is important. Poorly qualified leads do little for you or your business other than take up valuable time.
  2. Generating enough leads to not just sustain but actually grow your business.

In this post, we’re going to discuss both the importance of attracting new prospects and leads, as well as a few of the tactics you can use to get the job done. Lead generation certainly isn’t easy, but it is necessary.

Many Prospects, a Few Great Leads

We talked recently about creating a sales funnel, which is the first step in this process. We also covered the important role that targeted content plays within your sales funnel. But now we need to figure out how to start dropping prospects into that sales funnel so that it can do what it’s designed to do. Generate consistent high-quality leads.

But what is the difference between a prospect and a lead? Simply put, prospects drop into the top of your sales funnel and high quality leads come out the bottom. A prospect is someone who fits the general criteria that you are looking for while a lead is someone who meets more stringent criteria.

It’s no secret that that not every new lead turns into a great client. That’s why finding as many prospects as possible is crucial to generating a steady supply of both leads and clients. Another bonus of having many leads is that you can become more selective in who you decide to work with.

It sounds simple, but it takes time, effort, and consistency. Leave out any one of those three ingredients and your results will be lackluster at best.

8 Ways You Can Get Started Attracting New Leads

For the remainder of this post, we’re going to cover some specific tactics and concepts you can use to attract more leads. In order to grow your WordPress business, these are some of the steps you can take to get started. Don’t make the mistake of taking a shotgun approach. Not every one of these things will work for every WordPress business.

As you’re sorting through the options below, one of the first things you should think about is where your potential clients are are spending their time. Don’t waste your time where your clients can’t be found. Facebook is an excellent advertising channel for many businesses. But if your WordPress business targets lawyers and law firms, there is a good chance it’s not the right place for you to be spending your time or advertising dollars. It’s vital to pick an appropriate strategy.

1. Promote Your Content

Action speaks louder than words. Producing great content is an important part of growing your business. Your words have the potential to sell prospects on the value of your WordPress services and eventually convert them into clients. But did you know that promoting your content is more important than producing it? There’s no shortage of great content on the web and a staggering amount of new content is written every single day.

Getting it in front of the right eyeballs is the only way you’ll be able to grab the attention of new prospects. Even the best content in the industry will serve no purpose unless it’s seen and acted upon.

When it comes to deciding how to promote your content – blog posts, infographics, videos, podcasts – whatever it is, promote it via the correct channels and make sure you’re audience sees it.

2. Use Pop-Ups on Your Website

Love them or hate them, the evidence supports the fact that pop-ups work. The dilemma many WordPress professionals face is that, on one hand, they know pop-ups work. One the other hand, they hate them and are convinced that everyone else does too. Here is where you’ll need to make a decision. You can choose to be right,  making a decision based upon how you feel, or you can choose to make a decision based upon factual information. One will keep you stuck, the other will grow your business.

Check out this great post over on Crazy Egg about the effectiveness of pop-ups or you can even head straight over to AWeber and read the Nikki, In Stitches case study. If you’re looking for a way to integrate forms on your website, don’t forget to check out the Bloom Plugin right here on Elegant Themes.

3. Utilize Twitter

Twitter is a platform capable of producing impressive results when it’s used to it’s full capabilities. Twitter offers many more options than just promoting your content via an occasional tweet. If that’s all you’re using it for, it might be time to expand your horizons.

Consider Twitter Cards and Twitter Ads as well. Companies like HubSpot have used Twitter with great success by targeting the right prospects. If you’ve produced a specific piece of content that you feel is capable of attracting new leads, consider promoting your tweet. Twitter has fast become a pay-to-play platform. The sooner you realize that achieving optimal results will require some ad spend, the quicker you see improved result.

Twitter is also a great platform to interact directly with prospects. Be helpful, have meaningful conversations and don’t get in the habit of doing too much self-promotion. A great place to get started is by using a service like Hootsuite to monitor for relevant conversations.

4. Facebook Ads & Groups

If Facebook is a relevant platform for your business, it’s definitely somewhere that you want to be spending time promoting your content and services. Done right, Facebook ads are both inexpensive and effective. It’s important to experiment with driving traffic to a specific post on your website as well as your Facebook business page. Don’t just drive traffic back to your homepage. Your objective should be to eventually drive clients back to your website so you can capture their contact details.

Also, consider setting up your Facebook conversion tracking pixel. Not every website visitor will enter your sales funnel when you want them to. By using re-targeting, you’ll get a second or third chance at grabbing their attention.

Facebook groups are a great place to attract new leads. However, this is one area where it’s especially important to avoid coming across as salesy. Be helpful where you can and consider not even mentioning your business. You’ll be surprised how many people click on your profile to learn more information about you or your business. Even if you keep your personal profile private, you can still create posts that are public and capable of directing people back to your website.

5. Get Linkedin

Linkedin is a the number one platform on which to grow your professional network. If your WordPress business targets a specific profession, chances are there is a Linkedin group available.

Also on Linkedin, make sure you connect with existing clients and anyone who you regularly do business with. Share not only your content but the content of people who are in your target market. Become someone who is known for connecting and promoting other people, not just your business.

6. Public Speaking

Joining a local Toastmasters group or speaking a local events relevant to your target market can be a great way to attract new leads. In a digital era, too many people have developed an aversion to activities that require direct personal contact.

Speaking to a local trade association or group of business owners about how to get the most out of their WordPress website can produce very high-quality leads. Live events give people an opportunity to get to know you in a way that simply isn’t possible through online mediums.

When is the last time you landed a new website or design client who didn’t want to speak to you first? Live events give you a chance shorten the length of your sales funnel. The process of earning trust takes less time in person than it does online.

7. Networking

Networking groups, either in-person or virtual are a great way to build business relationships and connections with other leaders in your community. Most local networking groups offer each member an opportunity to stand-up and talk about their business.

And that’s exactly what people do. Without fail, 90% of the people at a networking meeting will stand up and spend their 5-7 minutes talking about themselves and their business. Don’t be the 90%. Instead, spend your time talking about how you helped a particular client. Alternatively, put together a series of case studies and spend your time talking about the different ways you can solve their problems. Solving problems will attract more leads than self-promotion.

There are many small business owners who struggle with managing their WordPress websites and digital marketing in general – they’re too busy running their businesses. In a networking scenario, this represents a great opportunity to show other business owners how they can utilize the power of WordPress to make running their businesses easier.

Local societies or associations are another great place to find prospects and leads. For example, it’s common for many cities to have medical-legal societies. Membership is often open to anyone who works in or with the medical or legal fields. Joining a group like this can be a great way to network within a very specific niche. When we talk about being where your potential clients are, this is exactly the kind of thing I’m referring to.

8. Join a Mastermind

Joining a local or virtual mastermind group can be a great way to grow your WordPress clientele. There’s a good chance that as a niche WordPress business, you’ll gain access to a few new clients that you wouldn’t have otherwise had access to.

Masterminds are also a great opportunity to build partnerships. If you’re a freelance WordPress designer, partnering with someone who specializes in development, SEOor content marketing can be a great way to share work back and forth. When an out-of-scope project comes their way, you could find the lead being handed over to you.

Wrap-Up

We’ve covered 8 potential ways that you can start attracting more prospects and leads to your WordPress business. We’re going to stop at 8 because as tempting as it may be to keep going, it’s more important to take action.

There is a good chance that there are at least 2-3 things on this list that you’re not doing. Since action is the most important step you can take towards generating more leads, pick at least one thing on this list and get started implementing it today.

Generating high-quality leads is an important step towards growing your business. The more prospects you drop into your sales funnel, they more leads you’ll produce and the more clients you’ll land. There are two important things to remember:

  1. To attract good leads, you need to be looking in the right place.
  2. The more active you are in the process, the more success you’ll have. If there is one “secret” to producing more leads, it’s being more active.

If you have a favorite method that you use to attract new leads, please share in the comments below.

Article thumbnail image by indestudio / shutterstock.com

WordPress Professionals: Techniques & Tools for Effective Team Management

WordPress Professionals: Techniques & Tools for Effective Team Management

Here’s the simple truth about working as a freelance WordPress professional: If you’re producing quality work and keeping your clients happy you’re going to get busier over time – it’s almost unavoidable.

There are exactly 168 hours in the week – no more, no less. Realistically, you should be spending 56 of those hours sleeping, another 7 or so exercising and then of course, you have all the other little daily tasks that eat away at your day as well. The hours left available for productive work are limited.

At some point, you’ll have to decide whether or not you want or need to build a team in order to help your business continue to grow. Sure, you could remain a solo freelancer and keep plodding along. But as an entrepreneur, I bet you’re rarely happy with maintaining the status quo. Growth is in the cards.

Building a team is different than working alone as a freelancer. It comes with a whole new set of challenges that will require you to develop new skill sets as an entrepreneur.

In this post, we’re going to touch on some of the techniques and tools required to help you build an effective team around your burgeoning WordPress business.

Shall we get started?

Good Team Management Begins With The Selection Process

The most important technique you can master is that of adding the right people to your team – the selection process is where it’s at. Bring the right people onboard and your business can flourish – probably beyond anything you ever imagined possible. But hire the wrong people and you’ll find yourself wishing for a swift return to the days of solopreneurship.

In order to work well together you need to work well as a team. I know, it seems obvious but if you’ve ever watched a team of 7-year-old boys play football (soccer for my North American friends), you’ll realize that calling yourselves a team is very different than functioning like one.

Beyond the obviously required personal connection there are a few qualities to look out for when hiring great team members:

Motivation

Highly motivated team members will make your life easier by leaps and bounds. Whether you’re running a small WordPress development agency or you’re in the business of building plugins, chances are, your business is very hands on. The last thing you need to worry about is being the team cheerleader. Finding people who are self-motivated, especially in the early stages of growing your team is important.

Consider their past work history. Were they responsible for spearheading new projects? Did they run their own business or were they working in a sales capacity that was dependent upon producing leads and sales? Hiring self-motivated people makes your life easier.

Communication

Communication in any workplace is important. If you’re the lead developer for your small business, do you really have time to be chasing people down for answers to important questions? Do you want to be worrying about whether or not someone is communicating properly with your new client? Probably not.

Alex Turnbull does an awesome job of describing how important good communication is to their remote team at Groove. He flat out states that if a new applicant fails to reply to an email within 24 hours, they won’t even be considered. This is a great standard but pay attention to the fact that the best future team members often reply much sooner.

As you’re working through the hiring process, notice how people communicate and how responsive they are before you hire them.

Results Driven

Hiring a results driven team member is important but you also want someone who knows which results are most likely to drive growth. There will be times when you don’t have a specific list of tasks available that need to be worked on. When this happens, you want someone on your team who can pick up the ball and run with it. Someone who has a sense of what’s important and who knows how to prioritize.

You might be wondering whether these qualities are relevant for both distributed and non-distributed teams. The answer is yes, with one caveat:

Any shortcoming demonstrated by a team member in an office setting will probably be increased ten-fold when working as a distributed team.

Six Techniques For Managing Your Team More Effectively

Running your business as a freelance WordPress professional has probably taught you a thing or two about how to work well with clients. Through a process of trial and error, you’ve learned how to interview potential new clients, how to spot the bad apples early in the process and how to communicate in the most effective manner possible.

Growing and managing your team will require you to learn an entirely new skill set. Here are 6 ideas that will help you work through the process:

1. Create an Effective Interview Process

The interview process is your front-line filter. It’s what should help you to identify which applicants are most likely to make great team members and which you should avoid. First impressions are important and you should pay close attention to your gut feeling at this stage of the game.

We mentioned previously how important communication is to a healthy and effective team. Use the interview process to filter out poor communicators. You can also consider setting up a trial project. For example, if you’re looking to bring a new developer on board, you could arrange a time for a screen-share. Present the applicant with a problem and then watch how they go about solving it. Zapier uses a similar process and might even take the additional step of having them work on a small collaborative project with an existing employee.

2. Great Onboarding Makes Life Easier

Adding a new team member can be a stressful process for both you and your new employee. It’s not unlike when you first start working with a new client. There is an initial period of uncertainty for both you and your new hire. Developing a standard onboarding procedure can help to reduce everyone’s anxiety.

Any new team member is going to have a lot of questions. The more prepared you are to answer them, the smoother the onboarding process will be. The first week or two of working with a new employee or contractor is a good time to outline your expectations, explain you your workflow and generally bring them up to speed with how you like to run your business.

Don’t forget that the onboarding process is also about giving your new hire a chance to ask questions and become comfortable in their new position. Don’t drop a new client project on their lap and expect them to knock it out of the park – they’re going to need some additional oversight in the early stages.

3. Flexibility Breeds Happiness

Happy employees and contractors are more productive. What’s important in your WordPress business is shipping results – completing a new website build, delivering a new logo to a client or resolving a series of customer support tickets. These are the end-results that matter.

Obviously you’re going to have some established operating procedures – a certain way that you like to run your business – but the more flexibility you can provide your team the happier they are going to be. Some people work better early in the morning and others are night owls. As well, the ability to juggle work and family life is becoming increasingly important. Respecting an employee’s personal life and desire for balance and control can help them feel more loyal towards your business.

4. Communication is King

Chances are you already understand the importance of great communication when it comes to your clients. You probably won’t be surprised to find out that managing an effective team requires the same level of communication. We’re going to talk about some of the tools you can use to communicate shortly but, what’s more important are the frequency, openness, and subject matter.

In an office setting, it’s tough to avoid daily communication of some kind – usually next to the water-cooler, right? But structured time where you can review client projects or address customer service issues is also important. And although working with a remote team presents unique challenges, don’t use that as an excuse. You should still be scheduling regular meetings via Skype, Hangouts or the platform of your choice.

Openness and subject matter are two other things important to communicating effectively with your team. No employee or contractor likes to feel like they don’t have a voice. Encouraging open communication between all team members leaves everyone feeling like their ideas and opinions are important and that they provide value to the team as a whole.

5. Establish Standard Operating Procedures

While flexibility helps to create a happy team, standard operating procedures help to ensure that your business runs the way it should – even when you’re not there.

Having a process for managing new client inquiries, a defined workflow for developing a new website and a procedure for managing customer support tickets are what keep your business functioning like a well-oiled machine.

In a perfect world, you’d have SOPs for virtually every aspect of your business because they benefit you, your customers and your team members. For the business owner, they provide the peace of mind that even in your absence, projects and tasks are being completed in a specific way and to a predefined standard – this also directly benefits your clients. For your team, SOPs remove any hesitation or anxiety over whether or not a task is being completed as expected.

As a side note, If you’re bringing on your first employee or contractor, having them create SOPs for their position is a great initial task to have them work on.

6. Lead by Example

Learning to manage your team effectively is going to require time and effort. Opinions are divided on whether good managers are made or born but since you’ve already committed to building your team, it really doesn’t matter. You may as well buckle down and become a great manager.

How well your team works together and how productive each individual member is will be greatly influenced by how much respect they have for you. If you’ve ever had a boss that you didn’t respect, you know exactly what I’m talking about.

One of the best ways to earn the respect of your team is to lead by example. Be a great communicator and be open to hearing and exploring new ideas. Quite possibly the most effective way to earn the respect and loyalty of your team is by being willing to admit when you are wrong. Even the boss makes mistakes, right?

Tools To Help Your Manage Your Team

What would this article be if we didn’t cover at least a few of the tools you can use to manage your team – distributed or not. Of course, these are just a few examples and there are alternatives to each one but if you’re transitioning from solo freelancer to building a small team, these will provide a great starting-off point.

f you’re going to be working with a team of people, be it 2 or 25, you owe it to yourself to check out Slack. The basic plan is free and paid plans start at $6.67/month per user. Never mind that, though, because the free version is awesome.

Using Slack as your primary communication tool allows you to keep pretty much everything in one place. You can set up multiple channels so, for example, you could have channels for new leads, development issues, customer service tickets and daily updates. The ideas for channels are limitless. Even GitHub can be integrated with Slack.

Where Slack’s communication abilities really shine is in its ability to pull in information from different apps, and share them collaboratively. And we haven’t even mentioned file sharing, direct messaging, groups and group messaging, searchable conversation archives or the mobile app.

Talking about Slack could quite literally be a post in itself, it’s that good.

Trello, if you’re not using it already, is a great tool to assist you with project management. A lot of people dismiss Trello because it seems simple on the surface, and it is. That’s part of what makes Trello so great for project management. It’s got everything you need without a ton of extra, unwanted features. Projects, to-do lists, files, conversations, labels, due dates and more make it a great option for collaborative project management.

If you’ve already taken a few minutes to check out Slack, you might have noticed that Trello can be easily integrated into any channel your desire.

Perhaps one of the best things about Trello is its short learning curve. Other apps like TeamWork or Asana offer more features and functionality, but the learning curve is quite a bit steeper.

If you’re looking for a place to store files large files and collaborate on documents, Google Drive is where you should look. Chances are you’re probably already familiar with Drive – you probably already know where I am heading with this, but it just so happens that Slack also plays nicely with Google’s industry-leading collaborative app.

Files from Drive are easily integrated into Slack and once they are, the full text of the document becomes searchable from within Slack.

Wrap Up

If you’ve recently decided to start building a team to help support the growth of your WordPress business, hopefully, you found a few points of interest in this article.

If you’re going to build and manage an effective team, it all begins with bringing the right kind of people on board. Team members who demonstrate the qualities of being motivated, communicative and results-driven greatly increase your chances of making the right hiring decision right from the start.

From there we covered six techniques or areas that are worth paying close attention too – beginning with the interview process. If I had to pick one thing that would be more important than anything else, it’s the idea of leading by example. Team members who respect one another will be more loyal, more productive and will function more efficiently as a unit.

Last but not least we touched on a few tools that when used properly, can help you manage your team with less effort and better results.

Making the decision to grow your WordPress business by bringing on a team can be an exciting proposition. Will it require more work initially? Yes. Will it force you to develop better management skills? You bet. But in the end, if you are serious about growing your business, it’s a necessary step.

If you have recently taken steps towards growing your WordPress business by hiring employees or contractors, please share your experiences in the comments below.

If you have a favorite tool that makes team collaboration easier, let us know what you’re using.

Article thumbnail image by totallyPic.com / shutterstock.com

Pin It on Pinterest