10 Free Versions of Popular Premium Plugins You Can Try Today

10 Free Versions of Popular Premium Plugins You Can Try Today

With thousands of free and commercial plugins available for your self-hosted WordPress website, its often difficult to know which ones will offer an essential upgrade for your site and which ones just look like they would.

Every website, blog, or e-commerce store is different, each with their own set of specific requirements. This means that there is, unfortunately, no one size fits all list that contains the best plugins for every WordPress website.

Furthermore, in many cases, our websites are our livelihood, and we want to make sure we pick only “the best” plugins available. Often premium and commercial plugins are perceived as being better, simply for the fact that we have to hand over money in exchange for access to them.

However, while there are many good reasons to opt for a commercial or premium plugin – which we’ll get to shortly – stumping up the cash isn’t always necessary. In this article, we will take a look at some well-known premium plugins which you can use on your site for free – albeit with fewer features. This is thanks to their creators making use of the freemium pricing model.

This freemium model means you can test out the user interface, inspect the code, and make use of some of the features, all without paying a penny. In some cases, you might even discover that you don’t need the extra power of the commercial version and the free option will suffice, if not forever, then at least for now.

I’ve attempted to compile a collection of plugins that are more well known for their commercial or premium versions, rather than their freely available counterparts. However, this will be subjective, depending on your knowledge of particular plugins and experience of WordPress. If you know of any other examples our readers might be interested in, at the end of this article you’ll have an opportunity to share them.

The Case For Premium Plugins

Free-Plugins-Pand-P-Studio-shutterstock_275076002Free isn’t always better – image by P and P Studio / shutterstock.com

You’ll be hard pressed to find a commercial WordPress plugin that offers features or functionality that can’t in some way, be added to your site via an alternative extension that is freely available.

For example, VaultPress is a brilliant backup solution for WordPress. However, you can get the job done with a free WordPress backup plugin. OK, the user experience might not be as slick, or you might have to put it a bit more work, but you’ll have saved yourself some cash along the way. So why opt for a premium plugin?

Good question. However, there are many good reasons to choose a premium WordPress plugin over a free one:

  • Often you do get more features and, therefore, better results from a commercial product
  • Premium support is typically more responsive than that offered for free plugins
  • Greater chances of more frequent upgrades and fixes, with less chance of plugin abandonment
  • You’re potentially funding the development of new products for the future

If you are creating websites for clients or building mission critical sites for your own business, then investing in commercial plugins gives you someone to turn to should a problem arise. As the product is someone’s livelihood, there’s also less chance it will be abandoned due to them moving onto some other project.

There are many reasons to choose a commercial plugin over a comparable freely available option. However, the costs can soon mount up with each new plugin you add to your website.

Shopping for Free Plugins Has it Advantages

But what if I told you that some of the most popular premium plugins have lite versions available that are absolutely free?

Often we only need to use one or two of the premium features and never even look at the rest. Why use a sledgehammer to crack a nut when a lighter, free version will do the trick?

As the name suggests, lite plugins are often more lightweight, easier to use, and usually still offer plenty of features to improve your website. They allow you to test the plugin and decide if you do actually need all of the premium features or if its such a good product after all. Marketing efforts are getting better and better each day and it’s easy to get seduced by the latest and greatest new product on the block, even if you don’t need everything it has to offer.

Furthermore, by choosing the lite version of a premium plugin, you often still get access to some of the benefits on offer from purchasing a commercial option, that you wouldn’t otherwise get with a plugin that was only available for free. This can include regular updates and less risk of abandonment.

So here are 10 freely available lite versions of popular commercial WordPress plugins.

10 Lite Versions of Popular Premium WordPress Plugins You Can Use for Free Today

Here is the collection of lite versions of popular or useful premium plugins that you can get started with today for free. You won’t get access to all of the features of the commercial product or the same level of customer support. However, for some users, that might be fine.

If you are happy with what you get, then you’ve always got the option of upgrading to the commercial version down the line and unlocking the premium features and access to the user support, as well as supporting the developing and funding future updates and new products.

MotoPress

Free-Motopress

Create creative content at no extra cost

Over the last few years, there’s been an explosion in page builder plugins for WordPress, including our very own, recently released Divi Builder. These tools enable users to easily create custom post and page layouts, without any need to edit any code themselves.

Many page builders have drag-and-drop functionality for ease of use. This allows even the most inexperienced users to create stunning page layouts and designs. Where in the past many small business owners would have to hire a professional to add a custom page layout to their website, they can now have a go themselves.

However, when it comes to adding a page builder to your WordPress website, many of the most popular options are commercial products. Thankfully, you can add this functionality to your site for free. One such option for doing so is the lite version of the MotoPress Content Editor.

The pricing of the Content Editor from MotoPress starts at $29 for a single license. However, the lesser-known, free version, MotoPress Content Editor Lite is available from the WordPress Plugin Directory.

If you do decide to use this lightweight page builder, after installation, the default WordPress page editor can be replaced with the MotoPress Content Editor. This is an easy-to-use, front-end drag-and-drop builder. The lite version retains many of the features of the premium plugin and is compatible with all WordPress themes. It’s also fully responsive and includes a library of built-in content elements that allow you to add many useful features to your custom layouts.

In case you are missing a feature or two, the developers offer add-ons that allow you to extend the functionality without paying the full price of the premium plugin. Add-ons include Google Maps Pro, a video slider, and an advanced countdown timer.

If you or your clients aren’t yet paid up members of the Elegant Themes club and don’t have access to the Divi Builder plugin, then the free version of the MotoPress Content Editor is a notable alternative.

Easy Pricing Tables Lite by FatCat Apps

Free-Easy-Pricing-Table

Add pricing tables to your website for free

Pricing tables might not be the sexiest feature you can add to a website. However, they can become an essential part of the pricing  strategy of almost any online business.

A properly implemented pricing table makes it easy for your visitors to compare your different offerings. By giving your price-conscious visitors the opportunity to carry out a comparison on your site, you remove the need for them to go elsewhere in order to check carrying out a price comparison off of their mental pre-purchase checklist.

If you haven’t experimented with pricing tables yet, then you should definitely do so. Offering multiple pricing options, compared against each other in a nicely presented table, can be a great way to raise your rates or increase your prices. You can add extra packages to your portfolio, at higher rates,  without running the risk of losing business by withdrawing your current tariffs.

There are a whole host of pricing tables plugins available for WordPress and if you are using the Divi theme or Divi Builder plugin, then you already have a powerful way to add them to your website. However, for everyone else, the Easy Pricing Tables plugin by Fatcat Apps is a great option.

This plugin is incredibly easy to use.  Speaking from experience, the claim from the marketing material that you can set up your tables in less than two minutes with just a few mouse clicks, rings true. Pricing options for the premium version of the plugin start from $29 for single website use, with a free 60-day money back guarantee.

With over 20,000 active installs, Easy Pricing Tables Lite isn’t the best-kept secret in the world of WordPress. However, the premium version has been effectively marketed, so much so, that you might not be familiar with the lite version.  Although due to its high levels of usage, you will probably be familiar with Easy Pricing Tables from Fat Cat Apps already, without knowing it.

The lite version is a little, how shall we say it, light on features, compared to the premium version. However, it does give you an easy way to add pricing tables to your WordPress website today, albeit with fewer options and functionality than its commercial counterpart.

Users Ultra Membership Plugin

Free-Users-Ultra-membership-plugin

Start your membership site for free

Unless you’ve lived under a rock for the last few years, you’ll know that membership sites are all the rage at the moment. They’ve even been called the holy grail of online businesses by some. When you consider their potential for generating recurring revenue, it’s not hard to see why.

Creating a membership site, or adding this component to your existing website gives you another way to monetize your content. However, whether you decide to charge a fee for access to your members only area or not, a membership plugin can be an effective way to better connect, interact with, and stay in touch with your audience.

However, there’s a lot to consider when setting up a membership site. There’s also many features that are required if a plugin is to fulfill the needs of all the different groups of users building this type of site. Therefore, the tools that give you the ability to add membership functionally to your site tend to be feature rich, and in turn, quite expensive.

This is something that can be an issue when you are just starting out. Especially when you don’t have any paying members yet, or even know if there is a market for your product.

So to help you overcome this potential barrier to adding a membership element to your website, I’d like to introduce the lite version of the Users Ultra Membership plugin.

The lite version of User Ultra isn’t clearly mentioned on the website of the commercial version of the plugin, so you probably won’t be aware of it. However, it’s well worth checking out as it’s packed with features and has a positive rating of 4.6 stars out of 5.

With the ability to charge and collect one-off and recurring membership fees with the lite version of this plugin, plus the highly rated user support offered via the WordPress Plugin Directory, this could be a great way to start your membership site.

Envira Gallery Plugin Lite

Free-Envira-gallery

Try this leading responsive galleries plugin for free

If you’re a photographer, designer, or artist, or you just love photos, you will probably want a gallery plugin for your WordPress website. There are thousands of plugins of this type on the market and the choice is mind-boggling. A good gallery plugin should be fast loading, simple to use, and of course fully mobile responsive.

Envira Gallery plugin is one of the most popular premium plugins in this category and it’s a great tool for adding galleries to a WordPress website. However, it’s not a cheap option and you’ll need to pay $99 per year to gain access to all of its features and customer support.

Thankfully, the developers do also offer a lite version. You would be forgiven for not knowing about this option, though, considering it’s not mentioned on the plugin website. However, it can be freely downloaded from the WordPress Plugin Directory.

The lite version is definitely a stripped down plugin. You only get access to one pre-installed theme for styling your galleries, for example. However, you do get to check out the user interface and see how quickly you can create and publish photo galleries on your website, before making a decision on whether you want to pay the premium prices for the extra features.

Chat

Free-Chat

Chat with your visitors for free

While WordPress gives you the ability to communicate with your readers via the comments area of your site, if you want to get more interactive with your audience, then the option of installing a live chat plugin is well worth considering.

Whether you are selling a product or service and want to answer questions to help close more sales, or you just want to know more about your visitors, adding a live chat tool to your website makes sense.  In fact, studies have even shown that having a live chat option on your website can increase conversions by over 40%.

One way to add live chat to your WordPress website is to make use of the Chat plugin from WPMU Dev. Packed with features and fully customizable, it’s a great plugin. However, it can feel a bit overwhelming when all you’re really after is a simple chat box, especially at the price of $19 a month.

Thankfully, they’ve also created a free, slimmer version that can add a live chat box to the corner of any WordPress website. With the free version, you can still customize the colors and the size of your chat window, as well as choose which posts and pages to display it on.

If you want to experiment with live chat on your WordPress website, then the well received and free version of Chat is ready when you are.

Ajax Search Lite

Free-Ajax-Search-lite

Upgrade your WordPress site search for free

The default search functionality of WordPress should be good enough for small websites with only a handful pages. However, once you start accumulating a large amount of content, such as blog posts, videos, landing pages, and attachments, it’s often not quite powerful enough to deliver the best results.

An effective search feature is really important when it comes to helping your visitors find exactly what they are looking for. Due to this, there are many great search plugins for WordPress.

One of those options is the Ajax Search plugin and its one of the most popular search plugins around. Like it says on the tin, it’s Ajax powered. This means it works dynamically without the need to refresh the page as you type. It’s also super fast and comes with a price tag of $26.

However, there is a free version available and if you’re not running a full-fledged online empire, it will probably be sufficient for your search needs.

Ajax Search Lite comes jam-packed with features. This means you can search within posts, pages, and custom post types. The plugin fully integrates with Google Analytics to give you an insight to what your users are actually searching for. Keyword suggestions and Google autocomplete can be enabled and it also displays featured images in the results for a better user experience.

The search plugin space is certainly competitive. However, Ajax Search Lite is a free and easy way to upgrade the way your visitors look for content on your site.

Soliloquy Slider Lite

Free-Soliloquy

Soliloquy Lite the free slider plugin for WordPress

Sliders are everywhere. It seems like every website you visit nowadays features a shiny slider in the header, but not everybody thinks they’re great. In fact, sliders have earned a rather bad reputation among web designers and marketers, who say that they slow down your site, negatively affect usability, and are bad for search engine optimization (SEO). That doesn’t have to be true, though, not if you use them correctly and choose a great slider plugin like Soliloquy.

While there are many WordPress slider plugins out there, one of the most downloaded options, Soliloquy, is not only incredibly fast but also fully SEO optimized. This means you can enjoy your slideshow in its full glory, without worrying about performance and SEO. With the basic version starting at $19 for use on a single website, and with prices going up to $99 for the full featured version, Soliloquy isn’t cheap.

Thankfully, the good people at Soliloquy have also created a free lite version that still retains some of its awesome features.

Soliloquy Lite is fully responsive and allows swiping on touch screens. Creating a slider is a piece of cake, simply drag and drop the images you want to use into your slider, change their order, and edit them. This allows you to edit the meta data for each image in your slider, including alt tags and image titles. This can help overcome some of the SEO objects against sliders.

Formidable Forms

Free-Formidable-forms

Create advanced forms for free

Despite being one of the most important pages on any website, the Contact page often gets neglected. A nice looking contact form that’s aligned with your website’s general look and feel is a great way to let your potential clients and customers reach out while also adding a professional touch to your site.

Countless form plugins let you generate virtually any type of form you can think of and Formidable Forms is one option that has a great reputation. At $47 for a single license it doesn’t come cheap, but if you only need a relatively simple form, the free version will be more than capable.

The Formidable Forms marketing material claims you can create a beautiful contact form in just two minutes, either by applying one of the pre-designed templates or using the drag-and-drop builder.

The free version lets you pick from 7 different field types: simple text, email, URL, radio, dropdown, checkbox and paragraph text; more than enough to create a professional form. Security is taken seriously at Formidable, and equally so in the free version, with reCAPTCHA and Akismet integration to make sure you don’t get spammed.

If you want a tried and tested way to add custom forms to your website for free, Formidable Forms is a great choice.

Tweet Wheel Lite

Free-Tweet-Wheel

Automate social media promotion and marketing

Social Media is hard. Yet, every business owner will know by now that you simply have to do it. Thankfully, there’s a whole bunch of tools available to us to help lessen the load.

Tweet Wheel by NerdCow is a relatively newly released Twitter plugin. Despite only racking up a few sales and activate installs, it’s received some very popular reviews and feedback from those who’ve used it so far.

Tweet Wheel isn’t your standard social sharing plugin, though. Instead, it’s a tool that will automatically share your posts on Twitter. After authorizing Tweet Wheel to use your Twitter account, you can create a custom posting schedule, corresponding with when you think your target audience will be online to see your tweets.

Your content is automatically added to the Tweet Wheel queue, before being shared at the next scheduled opportunity.  You are free to manage your queue how you wish, including manually adding and removing items, as well as ensuring anything that’s already been shared is added back into the queue for further promotion on Twitter at a later date.

One useful feature of Tweet Wheel is its looping abilities.  When enabled, your tweets will be slightly amended and then re-posted again. This can avoid them becoming repetitive when you are sharing items multiple times.

If you want to automate the promotion of your content on Twitter, while also ensuring your site has a constant presence on this popular social network, then the free version of Tweet Wheel is more than up to the task.

Suppamenu Lite

Free-Suppamenu

Make your menus mega with Suppamenu

One of the most used features of any website is the navigation or menu bar, which is usually found at the top of the site. The menu enables your visitors to find their way around your website, making it an essential feature. Every decent WordPress theme has a way to display menus, and while most work fine, they often just look, well, a little bit boring.

If you want to upgrade the menu of your website, without changing themes, then the Suppamenu plugin can help you out. The premium version of this plugin has achieved a good number of sales on the Code Canyon marketplace, where it can be yours for just $17.

However, if you are on a tight budget, or are just not sure if a mega menu is right for you, you can try the well equipped lite version for free. The free version allows you to create an unlimited number of menus for your site, each with their own style and appearance.

Suppamenu is multi-language ready and fully responsive to ensure that your menus can be enjoyed on any device.

Wrap Up

And there we have it, 10 completely free lite versions of popular commercial plugins that you might not even know existed.

Instead of forking out for a premium plugin, why not give the free versions a try first. More often than not, they are packed with nearly as many features as the commercial versions and may well be totally sufficient for your needs. Either that, or it turns out it’s not the right choice for your project after all.

Why Your Business Website Needs a Blog: Top Reasons Why You Should be Blogging to Grow Your Business

Why Your Business Website Needs a Blog: Top Reasons Why You Should be Blogging to Grow Your Business

Considering you built your website with WordPress, it might seem a bit strange to some that it doesn’t feature a blog. However, when you’re working hard on and in your business, it can feel like the last thing you can justify spending time on is blogging.

This makes sense. You’re a freelancer or business owner, designing and developing your way to success. Your website is finished. It looks great, has excellent sales copy, and offers a positive user experience. Your visitors can easily see what you have to offer and view glowing testimonials from previous clients and customers to back up those claims. Yet somehow, you’re still not getting enough business coming your way.

This could be because there’s one thing you’ve overlooked on your website: adding a blog. So why should your business website have a blog?

In this article, I will try to convince you why your business website needs a blog and then finish off with a few pointers on how to get started. By the end of this post, you’ll be able to make an informed decision as to whether blogging can help your business or not and if content marketing is a valuable use of your time and resources.

So, let’s start out with a quick overview of content marketing and how it can help your business grow.

What is Content Marketing?

Why Your Business Website Needs a Blog - Content Marketing-shutterstock_234456937

Content Marketing is a marketing strategy that is based on creating and sharing content of value with your community or target audience, thus establishing yourself as an authority in your field. It helps build a strong relationship with your readers and potential customers and ultimately leads to increased sales without the need for traditional hard selling.

One very popular form of content marketing it to post great content to your blog on a regular basis. Instead of traditional outbound marketing, such as advertising and cold calling, where you go to your audience, the goal of inbound marketing, or content marketing, is to have your audience come to you.

If you’re averse to selling yourself and self-promotion, then this should sound like a form of marketing that is right up your alley. However, if you’re still not entirely convinced or you want to know more, let’s break it down further with the top reasons why your website needs a blog.

Top Reasons Why Your Website Needs a Blog

Why Your Business Website Needs a Blog-Reasons-shutterstock_275686340

So now that we’re all on the same page when it comes to the topic of content marketing, let’s take a look at some concrete reasons why you should add a blog to your website and start publishing content on a regular basis.

You could even use these reasons to persuade your web design clients why they need a blog as part of their website package, making it another additional value-added service you can add to your portfolio.

Reason #1: More Opportunities to Be Found

A typical business website may only consist of 5-10 pages, including those essential pages you might’ve forgotten. While that could be enough to sell your proposition, it might not be enough to get your potential clients and customers to your website in the first place. That is where a blog comes in.

You see, each post you publish on your blog is another page of your website that is indexed in the search engines. This means it’s another chance for your website to be found by people searching the web. If you’re employing the core tactics of content marketing and using your blog to answer the questions and queries of your target audience, then when they turn to Google in search of a solution to their quandary, with a bit of luck and some good old-fashioned SEO, your blog posts may well be displayed in the results pages. This then brings more targeted traffic to your website.

Reason #2: Opens up the World of Social Media Marketing

Your ideal customers and clients are probably already hanging out on social media; therefore, you should be there too so that they can find you. As well as sharing content you’ve discovered that your audience will find useful and responding to any queries related to your industry that you come across, sharing your own content is something you should be doing on social media to get more visitors to your website.

However, if your site only has a few pages, all of which are focused on selling your business, then there’s only so many times you can share that content before it starts getting old.

But, with a busy blog, which regularly publishes useful content that answer questions, solves problems, and gives great value, you’ve suddenly got something to share on social media. Each tweet of a blog post is an action that has the potential to grow the number of leads heading to your site.

Not only do you now have something of your own to share on social media, but the visitors that reach your site also have something to share of yours if they wish. By using a versatile social sharing plugin like Monarch, no matter what social network your content or niche is best suited to, you can make it as easy as possible for your visitors to promote your content to their followers.

If you do take our advice and start a blog, be sure to read our guide covering how bloggers can leverage social media to get more targeted traffic to their content.

Reason #3: More Time to Connect with Your Targets

Why Your Business Website Needs a Blog-Targets-shutterstock_220493641

While your website’s essential pages might be perfectly crafted, sometimes a visitor just wants more before they are ready to become a client, customer, or subscriber.  Maybe they want to be sure you know your stuff, want more answers to their questions, want to get to know you better, or even be sure that you are still in business.

A regularly updated blog can help with all of this. Well placed links in the sidebar, header, or footer to your blog or its best articles can make it easy for your visitors to extend their stay on your site. This can then help them to get a better sense of who you are and what you have to offer.

The home, about, services, and other core pages of your website should be concise and to the point. Your blog, on the other hand, offers more creative license and gives you the freedom to express your values, views, and personality with your target audience.

With a blog, you now have a chance to win over those visitors that aren’t sold on your sales page alone. Furthermore, by also taking advantage of email marketing and using a plugin like Bloom, you can give yourself another chance to connect with those visitors who still aren’t ready to pull the trigger but also aren’t quite ready to walk away for good.

Reason #4: Another Chanel of Communication

Each post on your blog and its accompanying comment form gives your audience another opportunity to get in touch with you. Some visitors might not have the time or think that their question warrants an email or message via your contact form. However, their query might be perfectly suited to be left as a comment at the end of the post they’ve just read.

When this happens and you’re lucky enough to have the opportunity to reply to their comment, use this chance to start a discussion and assist them, all the while demonstrating your knowledge, expertise, and willingness to help. If you’ve enabled reply notifications that are sent out to your readers who have left comments, you now have another way to bring those one-time visitors back to your website that you didn’t have before.

Yes, responding to comments can be time-consuming. However, if you set a brief window aside each week to moderate and respond to useful comments you can not only deliver extra value to your commenters but also any other visitors who read those posts. Comment spam is a very real issue too, but it’s one that can be minimized.

If you are worried about negative feedback being left on your blog, there’s no need. Responding to those negative comments in a calm and collected way demonstrates that you are willing to listen to your customers and won’t lash out when things don’t go your way. Anyway, you’re under no obligation to approve all comments – it’s your blog after all. You never, know you might even get some unsolicited praise and feedback left as comments for other visitors to see.

Having a visitor open a channel of communication with you can be invaluable and blog comments are a valid way of facilitating this.

Reason #5: More Networking Opportunities

By sharing what you are up to on your blog, or featuring other players in your industry that you are impressed with, you can initiate some useful networking opportunities.

Maybe someone will be impressed with what you’ve been working on, or someone else will reach out to thank you for mentioning them on your blog. Perhaps a potential business partner will see that you are both attending the same conference and make a point to seek you out there.

You don’t have to go as far as highlighting your direct competitors and risk losing business. However, if you are a theme designer, by mentioning an impressive plugin that’s just been released, or a new hosting service, you will not only be sharing useful information with your audience but also laying the foundations for a potential partnership.

Reason #6: Shameless Self-Promotion

No one likes a braggart. However, if you frame it in the right way, your blog can be a great way to share projects you’ve completed, clients you’ve landed, or accolades your been awarded.

Some businesses even share their revenue and income reports on their blogs. At first glance, this might seem like nothing more than grandstanding. However, if you include the things you’ve learned and share what went well and what didn’t, you’ll be providing real value in these posts. This then makes them more than simple financial reports and can be a great way to ensure your visitors come back the following month for the next installment in your story.

Publishing information about your revenue, notable clients you’ve landed, or projects you’ve completed also shows that you are the real deal and not just a new venture in its first month of business. This should help make it a little easier for your potential clients to decide to trust you with their business.

Reason #7: Create Content Specific Lead Magnets

The main goal of your website might be to convert each visitor into a customer or client from the outset. However, your secondary goal should be to find a way to keep in touch with them until they are ready to sign on the dotted line.

Creating a focused email marketing campaign is one very effective way of doing this. Get a visitor onto your email list and you can send them valuable content on a regular basis until they are won over, their budget permits, or for whatever reason they are finally ready to take action and start working with you.

A proven way to encourage a reader to join your email list is to offer a lead magnet – a free incentive given in exchange for signing up. However, it can be hard to create the perfect lead magnet that all your readers will want to get access to. When it comes to producing a lead magnet, one size rarely fits all.

However, by creating multiple lead magnets and pairing them with specific types of content on your blog, you can make them much more targeted and, therefore, more likely to convert. For example, someone lands at your site on a post on why responsive design is so important. The newsletter signup form on that page offers a free responsive design checklist in exchange for their email address. Meanwhile, a blog post on how to make a website faster offers a guide on reducing your page loads times as a lead magnet.

This might sound like a lot to manage. However, by choosing a professional email marketing service, it’s a lot easier to implement than its sounds.

Reason #8: An Overall SEO Boost for Your Website

As well as having more content from your site indexed in the search engines, there are a few other SEO related benefits of adding a blog to your business website.

In basic terms, the more often content is published on your website, the more often the search engine crawlers will visit your website and the faster new content will be indexed. This means that an important announcement you make or timely content you post stands a much better chance of being found faster by your audience, compared to if you’re website was dormant for long periods.

Search engines don’t want to send their users to out of date content and abandoned websites. Regularly publishing content on your blog is one way to signal to search engines like Google that your website is alive and well.

Acquiring links from other websites that point to yours is still one of the most effective ways to improve the search engine rank of your content. While, we’re not suggesting you go out and artificially build backlinks, each article you publish on your blog is another piece of content that another website might want to link to. Sales pages are hard to earn backlinks for, but it’s a lot easier for a useful blog post that provides a wealth of value.

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