What are some other benefits of having a business website?
You know exactly how much your website is going to cost you and it’s ongoings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.
A strategically developed website and online presence solution provides tremendous benefits and costing outlines.
Accessible around the clock
Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.
Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services.
What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Pretty obvious answer, unless you like aimlessly driving around. Smart businesses realise this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.
By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.
People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner.
Without sales, or selling more than you spend, your business is doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but that’s a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.
In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!
Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your business.
It is imperative for every business to have a website. The more professional your website is, the more advantages you can gain.
Brandingis one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.
The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.
Brand Strategy & Equity
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product–and customers will pay that higher price.
The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it’s not just the shoe’s features that sell the shoe.
Defining Your Brand
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
What is your company’s mission?
What are the benefits and features of your products or services?
What do your customers and prospects already think of your company?
What qualities do you want them to associate with your company?
Do your research. Learn the needs, habits and desires of your current and prospective customers. And don’t rely on what you think they think. Know what they think.
Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a Small Business Development Center .
Once you’ve defined your brand, how do you get the word out? Here are a few simple, time-tested tips:
Get a great logo. Place it everywhere.
Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
Create a “voice” for your company that reflects your brand.This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.
Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail.
You spend hours researching, writing, finding graphics, and uploading your blog posts, but your work isn’t done yet.
To get the most out of each blog post you need to promote it as much as you can. In this post, I will reveal my ultimate guide to make your blog post go viral.
Is Your Content King
Before discussing the different ways to make your blog post go viral, you have to ask yourself is your content king?
Offering quality content to your website will help your site’s traffic and give a reason for people to think of you as the expert of your field. I am sure you have heard, “content is king.”
This is a popular phrase but its actually true.
My biggest concern when writing for my blog is to only write great content that my readership will want to share and come back for more.
Create the type of content your audience will value and this will be a win-win for your site and its audience.
Following this approach of always providing amazing content gives you the opportunity for your website to be the place to go and build credibility with your readers.
“If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up to date information that they can explore at will. They need an opportunity for personal involvement that goes far beyond that offered through the letters to the editor pages of print magazines.” -Bill Gates
Let’s take an excerpt from his well-spoken speech.
“They must be rewarded with deep and extremely up to date information.”
Your content is the most crucial aspect of your business.
Quality content will engage readers to come back, share with friends, and buy your services. Make sure your content is worthy of sharing.
I came across an article named, “The nine ingredients that make great content”, written by Zach Bulygo from Kissmetrics, that has a great concept of what quality content should be. The article goes in depth explaining the various ingredients that make great content. I highly recommend taking a view at the full article at Kissmetrics.
He says, “Writing great content is a choice. You can choose to put in the time and work required to create great content and build a prosperous brand. Or you can choose to take the easy path and write poor content – a path that ultimately will get you nowhere.“
HowToMakeMyBlog has an awesome article, “15 To-do’s to publish awesome blog content that attracts visitors and share.” Read the entire checklist by clicking here! A terrific article that outlines how to create a post the correct way.
Bottom line, write quality content that people can’t ignore. Let’s go ahead and take a look at the various ways to help make your blog post go viral.
Write Catchy Headlines
The purpose of writing a catchy headline is because they are designed to grab attention.
Many top influences say the most important part of writing an article is the headline. Cathy headlines will compel your visitors to take the time to read your content and increase your click through ratio.
Can you think of the most compelling blog title you’ve ever come across?
Basically, having a compelling title will help you turn a search into a reader.
The title should be compelling for the reader to take action and click on the link.
BuzzSumo offers a FREE 14 day trial so you can start using immediately.
Click the “Content Research” tab, type in the search box a keyword related to your post.
For example, if your post is about, “How to gain muscle,” you could enter in keywords such as “gain muscle” or “lifting weights.”
BuzzSumo will generate a list of the top influencers for that specific topic.
The best thing about BuzzSumo is being able to view shares.
Select the post that best suites your search.
Click on view shares and it will show every individual that shared this post. The next step is engaging with these influencers to amplify your content marketing by sharing your blog post.
The next step is to reach out to every influencer who share the article and send out the following email.
I noticed that you tweeted one of my favorite trending post, “(name of article)” from (Author Name). I actually have a content marketing guide that I am sending out next week that is very comprehensive and provides actionable tips.
Want a heads up when it goes live?
P.S. Let me know if there is anything I can help you with?
Woorkup.comhas a great article on how his blog post went viral with 2 minutes of work.
He used a very clever technique that is getting him tons of views, shares, comments, and likes. The blog reveals step by step how his blog post became viral by simply sending an email and giving a mention.
Basically, he wrote an article about recent health struggles with Ulcerative Colitis. At the bottom of the post, he gave a mention to CCFA which is a non-profit organization fighting for the cure.
After publishing the post, he went over to the CCFA webpage and sent them a quick email notifying them the mention in the article.
Within 24 hours, he went from 18 views to 2,081 in under 24 hours. Every single time you create a post make sure to give someone of authority a mention.
Afterwards, follow up with an email, letting them know you mentioned them in your post. It can make a big difference in the world and potentially make your blog post viral.
Promote your content using Google Plus Communities. These online groups are tailored with like-minded individuals to interact and share content.
For almost every niche imaginable, you will find thousands of communities.
Once you’ve completed your blog post, head over to Google Plus, and select communities from the menu bar.
The search box lets you find communities related to your industry and content. I highly recommend joining all relevant communities within your niche.
Make sure to join only large community groups and where engagement is active.
The final step would be to promote your blog in relevant communities. Make sure to include a catchy headline, description, and give a mention to anyone you reference in the post.
Google Plus will send these influencers notification and many of them will share your content. These top influencers will help drive a large stream of traffic to your site.
Working LinkedIn Groups effectively is a solid way to build your brand, generate traffic to your site, and help your post go viral.
LinkedIn Groups is similar to Google Plus Groups by letting you share content to like-minded individuals. Join private communities, enjoy meaningful conversations, and share your content that can potentially go viral due to the large exposure it will receive.
In the menu bar, hover over “Interest” from the drop down menu select “Groups.”
LinkedIn also has a “Discovery” tab where it will recommend groups to you based on your interest and profile information.
Using the search box is another way to find keywords related to your content or industry.
Things to consider when joining a group:
Join groups that are large
Check if members are active and engage
Target the most popular discussions in each group
Ask For Feedback
Before you publish your post, approach industry influencers, and ask for feedback.
Getting feedback on your blog post will help you strengthen the post and you’ll receive valuable feedback from experts.
Use the same method mention above using BuzzSumo to find industry influencers.
Use this email script when reaching out to influencers:
Subject: NAME, can you help me?
Hey NAME, I know you’re occupied, so I’ll keep this short.
I’m publishing a blog post about [whatever your post is about] next week.
More specifically, I’m covering [subtopic 1], [subtopic 2], and [subtopic 3].
Anyways, I know you’re all about [your topic], so I would love to get your quick feedback on it.
So, whenever you receive the feedback, make sure to thank the influencer. The next step is to make the changes or modifications recommended by the influencer.
When the changes have taken place let the influencer know your content is live.
They will be happy to share especially since they were part of the contribution. Using this technique of reaching out will help build relationships and land potential clients or ventures.
Authorship and engagement on Google can lead to higher ranking and increase your traffic.
What is Google authorship? It’s a great tool that helps search engine to find content from individuals you want to connect with or follow online.
The nice feature of using Google Authorship is that Google will index your content and provides your search results with your picture.
Along with showing ownership, it also lowers the risk of content theft. You will have fewer worries and problems related to plagiarism, which will allow you to continue working and showing off your skills.
While you still need to invest your time in SEO, this can improve what you do quite a bit. Understanding your Google Author Rank is important.
Many case studies have proven that using Google authorship has increased their click-through ratio up to 150%.
Google officially put an end to the program a few years ago, but it still pulls in photos/posts from Google contacts occasionally.
Slideshare is the world’s largest community for sharing presentations.
Make it a habit to convert your newly published blog into a slide presentation.
The best feature of slide presentation is being able to show lots of visual metaphors.
Press Release is a great way to gain exposure for a website, company, or service. The press release provides information about your product or services on the Internet and reaches a broader audience.
A press release is an announcement of your company sent to thousands of publications to bring awareness of your company.
The press release will help get your business visibility in front of as many people as possible. Press release helps individuals find your services online. The company I use for press release is 24/7 Press Release Writing Services.
Writing press releases with embedded links and distributing them across newswire can give you a tremendous amount of traffic.
I have enlisted a list of my favorite press release site.
If you do not have time to dedicate the necessary time to promote your blog post, then hire an outsourcer.
The outsourcer can help you build traffic by doing certain jobs for you.
I have composed a list of sites where you can hire an outsource.
Fiverr: What you need done? Find it on Fiverr. Browse, Buy, and Done.
Freelancer: Find the right person for the job. With millions of talent experts from all around the world, you can get help with your business within minutes of posting your project.
Upwork: Find freelancers and freelance jobs on Upwork – the world’s largest online workplace where savvy businesses and professional freelancers go to work!
PeoplePerHour: Why People per hour? Work with top-notch talent: boost your project success by hiring handpicked professional Freelancers.
HireMyMom: Since 2007, HireMyMom.com has been providing legitimate work from home jobs posting for businesses seeking work-at-home mom professionals.
Content Divas: See, here at Content Divas your success means our success. That’s why we’re the go to place for all your marketing needs.
Guru: The hiring process on Guru is easy, and every freelancer we have worked with was extremely professional and made sure we were more than happy.
Image optimization is one of the simplest and most effective steps you can do.
If you want more traffic, you must learn how to optimize your images. Images do drive traffic through image search. I usually name my images prior to uploading them.
Make sure to use the keyword to filled out the Title and Alt Text. This will help you to optimize your images.
Are your images Pinterest friendly?
Are you encouraging blog visitors to pin images to their boards?
Making your website Pinterest friendly helps drive additional traffic and increase the chances of your post going viral.
Sarahvongbargen.com has a in depth article that explains, “3 ways to make your images Pinterest friendly.” I highly recommend taking the time to read it and making your images easy for people to share on Pinterest.
Click To Tweet
Click to tweet is the easiest and simplest way to promote and advertise your website, blog, quotes, and pretty much anything you want to share on Twitter.
A strategy that I use is to highlight quotes and include a “click to tweet” option. This encourages my audience to share the quote and therefore be more exposed to additional traffic.
Click to preview —><—
The easiest way to promote, share, and track your content on Twitter. (And it’s FREE)
Many websites make it insanely hard for visitors to share their images and they’re missing out on viral traffic.
By simply allowing visitors to share the images on your site, it will link back to you and drive viral traffic. Get SumoMe’s Image Sharer for FREE!
Use Triberr To Increase Traffic
Triberr, is a community of talented bloggers and influencers coming together to read and share great content.
The platform helps you find other influencers within your niche. As a member of Triberr, you can import your content using their “tribal stream.”
The main focus of Triberr is all about bloggers helping other bloggers.
Things to keep in mind when creating your account:
Create an account and link social networks
Find and join tribes
Manage your profile: full name, Triberr username, BIO, and upload a picture
Share and interact
Looking to get more traffic and shares on your blog content? Check out Triberr which will be a great tool to help your post go viral.
Link To Other People’s Writing
Another strategy in making your blog post go viral is linking to other people’s writing.
Instead of writing a long tutorial back it up with sources from top influencers. When your article has been published, reach out to them and ask for them to share on their social media.
Majority of people love getting featured in other blogs so it’s a great opportunity to drive more traffic to your blog post.
A big challenge many bloggers face is been able to find a large audience where they can share their content. However, if we focus on creating substance and provide quality content, the traffic will seem easier to reach with the hopes that people will share it and become a viral post.
I hope you enjoyed, “The ultimate guide to make your blog post go viral” and that you were able to take away at least one new strategy. Please share this post, bookmark it for future reference, and leave a comment below of any strategies that I didn’t cover that you currently use.
This attack affects any website or online service that uses Dyn.com for DNS resolution. So far this attack has affected:
And many other large well known brands.
This attack may affect your website shopping cart checkout if you use a service provider who has been affected by the attack. It may also affect other features or services you provide to customers that rely on being able to contact a site affected by the attack.
The attack appears to be an attack on Dyn’s infrastructure according to their technical updates. They are working continuously to mitigate the attack. You can watch BGP routes change as Dyn tries to mitigate the attack.
Last Friday the source code for the Mirai malware that infects a very large (greater than 1 million) Internet of Things botnet was released to the general public. According to Brian Krebbs this “virtually guarantees that the Internet will soon be flooded with attacks from many new botnets powered by insecure routers, IP cameras, digital video recorders and other easily hackable devices”. This large scale attack today may be related to the Mirai source code release.
DownDetector is showing many major brands are having trouble today. Click on a logo for connectivity details.
If you are affected by this attack, you should consider setting up another DNS provider as your secondary DNS or temporarily moving all DNS to another provider. This appears to be what Amazon has done to mitigate the attack. You will need to exactly duplicate your DNS configuration on the new provider before making it the authoritative DNS for your domain and this may take some time. The transfer may take up to 48 hours, by which time this may all be over.