Starting a website takes a lot of planning. Far too often, the planning stops there. Keeping a blog going and making it successful also takes planning. A blog is just like any business or project. To make a blog successful requires careful blog management.In this article we’ll take a look at blog management and see the tasks involved. These tasks are not that difficult but they do take time and focus. If you put in the effort and manage your blog well it will go far into meeting your goals for your blog. Along the way I’ve added links to articles where you can read more about each topic.
Image via Julia Tim / shutterstock.com
A blog is only as good as the content it provides. Content should be high quality and meet the reader’s needs. This isn’t done by chance. Content must be strategically planned.
Some of the tasks involved include:
- Ongoing ideas
- Sourcing for images
- Mediate comments
- Monitor success
Don’t just post what you like. Know what the market needs. Keep in touch with the community to know their struggles and needs, understand trends, follow news, and other opportunities. Listen to readers in the comments and on social media. This will help in creating ongoing ideas for posts.
Use analytics to know your audience, their knowledge level, their goals, and their needs. Are they beginners that need information to get started? Are they hobbyists that need information to get them to the next level? Are they professionals who need information they can use to grow their own business? It’s a good idea to know your 3 primary target audiences.
Keeping your target market in mind, create a road map to provide readers with information they need. This will help grow your readership. This information sets the level and tone, and ensures the content the blog provides is what the readers expect.
Perform keyword research to help you know the content that would meet the needs of your audience and set your blog apart from the crowd.
Test various content types (long form articles, interviews, reviews, etc.) to see what works best for your readers. Don’t be afraid to ask them.
Know your competition. What do they produce that’s missing from your website that your readers need? Provide this content with greater detail or in a better format.
Use deep analytics tools to learn what your visitors are looking for and information such as their country, screen size, etc. Keeping an eye on the traffic will let you know when it’s time to upgrade your server.
Quality and Quantity
Create high-quality content. Always edit each post for the highest level of readability and accuracy. This includes SEO best practices to help improve blog rankings in search engine results.
Improving quality includes performing keyword research for every post, formatting images, text, bullets, links, meta, tags, tailoring calls to action to the audience, and tracking what works.
Maintain an editorial calendar with a good mix of content. This means keeping a consistent post schedule. According to HubSpot, blogs that post more than 16 times per month receive 3.5 times the traffic as those that publish 0-4 times per month.
Even if you can’t post 16 times per month you should keep a consistent posting schedule so your readers will know when to expect your articles. The frequency will depend on your audience and your site’s goals. How many websites have you seen that proudly display their latest event and it was two years out of date?
Writers and Writing
Large blogs often utilize multiple writers who are able to specialize in specific fields. Keep an eye out for the best freelance writers to contribute to your blog. Look for a diverse knowledge rather than everyone specializing in the same thing. Maintaining a list of reliable writers can keep your content high quality and on schedule.
Provide writing guidelines. This includes quality of writing expected, acceptable sources for media, media sizes and types, word counts, formatting, how to use links, how to submit articles, submitting ideas, deadlines, etc. The guidelines should be updated as changes are needed. Writing guidelines are useful even if you are the only writer because they help keep your posts consistent.
Utilize project management tools to keep content on schedule. Popular tools include:
Manage advertising programs within the articles and sidebars. This includes finding the best and most relevant affiliate programs, choosing ad designs and styles that fit within your branding, and keeping them updated.
Managing products can be a full-time job on its own. Whether the products are digital or physical, the blog manager must handle product sourcing, prices, descriptions, customer questions, support, updates, etc. This also includes the eCommerce platform itself with viewing reports and keeping shipping and payment gateways up to date.
Image via Julia Tim / shutterstock.com
Comments are a great way to build a community and it gives readers a chance to voice their opinion. Depending on the size of the blog, dealing with comments can take a lot of time as the blog manager must determine which comments to allow and which to block. Maintain a commenting policy. This will explain to readers what is allowed and what isn’t.
Unfortunately not all comments are from real readers and not all comments should be published. Many comments are actually spam in disguise. The blog manager must not allow spam comments as they undermine the quality of the blog. I recommend using a spam-blocking plugin to help filter comments.
I don’t recommend posting offensive and insulting comments as they don’t provide value and can do more harm than good. I do recommend posting comments that identify problems and even disagree with points in your content. These can bring healthy conversation and debate, which adds to the quality of the discussion.
Social Media and Newsletters
Image via Julia Tim / shutterstock.com
Blog management isn’t just creating content – it’s also promoting that content. Years ago we could publish articles and walk away, but today we have to share our content to get as many eyes on it as possible.
The blog manager needs to share on social media, post videos and podcasts to YouTube and other networks, create and post newsletters, etc. The blog manager must also create and sharing specialized promotions and ads.
They must determine which social networks, and which groups within those networks, bring the best ROI (return on investment, which in this case is time).
Post according to the best times for your networks and audience. Many prefer to use tools such as Hootsuiteand Buffer to help manage social networks.
Image via The Cute Design Studio / shutterstock.com
A blog must be maintained. This includes creating backups, hardening security, etc., as well as updating the WordPress core, themes, and plugins. These updates are crucial. They not only provide feature enhancements but also security patches and bug fixes.
Older versions of WordPress pose a danger of getting hacked. WordPress does update to the latest minor version automatically, but major updates have to be implemented manually. This can require testing and possibly fixing compatibility issues.
Themes and plugins also provide security patches, bug fixes, and add new features, but they have another concern to deal with – compatibility. Even if your themes or plugins have no security or bug issues it’s possible that some features will not work which can make your site look incomplete.
Try updates on test servers before implementing them on your live website. Be sure to test on multiple platforms and browsers.
Image via aurielaki / shutterstock.com
Even if your website is running smoothly it can always run better. This includes the design, features, and even content. This also means keeping your site SEO optimized.
The site needs to be tested against its objectives and goals. For example, does your call to action perform according to your expectations? Are you getting the traffic or conversions you want?
Qualitative and quantitative data can help improve the blog. The blog manager should run a/b testing to see what’s effective and what isn’t. Maybe colors need to change, buttons need to move to a new location, calls to action need to be clearer, content quality or focus needs adjusting, etc.
Pay attention to performance. Test page-loading speeds to see what the loading issues are and make the changes it recommends. Pages that load too slowly can send your visitors to your competition. The faster a site can load the better.
Choosing Themes and Plugins
Often features need to be added or the design direction needs to be modified. This sometimes requires the blog manager to choose new themes and plugins. Making good choices is crucial as themes and plugins affect not only the design of the site but also the security and speed. Every plugin that adds a new feature might have a negative impact on something else such as usability or loading time.
The blog manager will need to compare themes and plugins on a routine basis to ensure they still provide the features needed and to see if there are better options.
There are a lot of tasks involved with blog maintenance. Running a blog is much more than posting articles. It’s determining which topics to focus on, the length of content, types of content, hiring writers, promoting content, handling comments, keeping the site safe and updated, and making improvements. It’s setting blog goals, ensuring the blog is meeting its goals, and modifying goals as needed.
Managing a blog isn’t difficult, but to do it right it does take time and planning. You can get out of it what you put into it. The principles are the same regardless of the size of the blog. If you manage your blog well you can have a website that meets your goals and your readers’ needs.
Back when WordPress was just for blogs, spam users weren’t really a problem site owners had to combat. But as WordPress has expanded into membership, multi-user, BuddyPress, and all kinds of other sites with open registration, WordPress spam users have become an all-too-common problem for many site owners.
Spammers target WordPress registration forms to create bot accounts that spam links and/or try to inject malicious scripts. But guess what? With a little know-how, you can fight back against these nasty folks and rid your site of spam users once and for all.
In this post, I’ll take you through how to identify and delete existing spam users. Then, I’ll show you how to proactively prevent WordPress spam users once and for all.
Why WordPress Spam Users are a Problem
Spam users can hurt your site both internally and externally, which is why they’re such a nuisance.
On the internal side, spam users bloat up your database and just generally make it harder to manage your site. If you have to sift through hundreds of spam users to manage the real users, you’re going to waste a lot of time. Similarly, if your server has to store heaps of spam users in the database, it’s going to work less efficiently, too.
Spam users can hit you on the external side by posting spammy outbound links, which can hurt your site in the eyes of Google. If you’re running something like BuddyPress, spam users might even send private messages to legitimate users, which your real users certainly won’t appreciate.
So, end the spam user problem once and for all by learning how to identify, delete, and prevent WordPress spam users.
How to Identify and Delete Existing WordPress Spam Users
Once you implement prevention methods, you hopefully won’t need to do this very often. But if you’re just starting out, you’ll first need to identify (and then delete) any existing spam users.
If your spam problem isn’t too large, you might be able to do this manually by bulk deleting users who exhibit spam behavior. If you’ve got a real infestation, you’ll want to turn to a plugin that can automatically go through and detect spam users.
How to Bulk Delete WordPress Spam Users Manually
The simplest way to delete spam users is to just go through your Users tab and check the users you want to delete. Then, you can bulk delete them by choosing the Deleteoption from the Bulk Actions dropdown.
Of course, doing this with the default WordPress screen options is infuriating because it only shows 20 users per page. Thankfully, you can change this number by clicking on Screen Options in the top right corner of your WordPress dashboard:
Then, change the Number of items per page box to the number of user accounts you want to display on each page.
If clicking a couple hundred checkboxes doesn’t appeal to you, you can also automate some of this process by using a plugin called Bulk Delete.
Bulk Delete allows you to bulk delete users that meet criteria like:
- Specific User Roles
- Specific Meta fields
- Last login date
- Registration date
If spam users are thoroughly mixed in with real users, these criteria may not be especially helpful. But Bulk Delete is great for cleaning up a one-time attack where the spam accounts all registered on similar dates or eliminating old spam users who logged in once but haven’t been back since.
Identifying and Deleting Spam Users with a Plugin
If you have too many users to identify manually, you can turn to a plugin called SplogHunter (formerly known by the somewhat awkward name “WangGuard”) to automatically identify and remove spam users. I’ll also discuss the proactive prevention part of this plugin in the next section.
SplogHunter goes through your existing users and compares them against its database of sploggers/spam users. If there’s a match, SplogHunter will mark that user in a new “Splogger” column. You can then easily delete spam users after verifying they’re not real people:
SplogHunter also provides an easy Report as Splogger button that both deletes a user and adds them to SplogHunter’s centralized database (similar to how Akismet functions for comment spam).
Note – as you can see in the screenshot, there is still WangGuard branding in the most recent version of the plugin. Rest assured that SplogHunter and WangGuard are the same thing.
How to Prevent Spam User Registration on WordPress
Do you know the old saying “an ounce of prevention is worth a pound of cure”? That definitely applies to spam users on WordPress. If you stop them from registering in the first place, you won’t need to worry about identifying and removing them.
There are a number of ways you can block them:
- Fortify your sign up form with CAPTCHAs – this is my least favorite method because it requires real people to verify they’re not a robot, which isn’t good for user experience.
- Use a plugin that compares signups against a database of spam users – this is a better method because it doesn’t inconvenience real people. It just quietly blocks known spam users.
- Add access rules to prevent sploggers – if you notice that most spam users come from, say, .ru domains, you could create a rule that blocks anyone from using an .ru email to register.
Now, I’ll share some plugins that can help you implement one or more of these checks:
Captcha by BestWebSoft – Add CAPTCHAs to Registration Forms
If you want to require all your users to fill out a CAPTCHA before signing up, you can use Captcha by BestWebSoft to add a simple math equation to your forms. Again, I don’t think you should go straight to CAPTCHAs. But if you have a really bad spam problem, it’s a good way to knock out spam right away.
- Works on login, registration, recover password, comments, and contact forms
- Adds a simple math equation that fools spambots
- Allows users to get a new question if it’s too difficult
- Can configure the difficulty of the math questions
- Includes letter and number CAPTCHAs as well
Price: Free | More Information
SplogHunter – Automatically Flag Spammers Without CAPTCHA
In addition to filtering out existing spam users, SplogHunter can also protect your registration forms without requiring users to fill out a CAPTCHA. When users sign up, they will be automatically compared against SplogHunter’s crowd-sourced spam user database.
- Blocks spam sign ups without CAPTCHA
- Spammer database is constantly updated because it’s crowd-sourced like Akismet
- Works with WordPress,WordPress Multi-user, BuddyPress, and bbPress 2.0
- Can manually block specific domains from registering
Price: Free at the time of writing (there is talk of moving to a freemium model) | More Information
Note -you will need to obtain a free API key from WangGuard/SplogHunter to properly use the plugin.
WP-SpamShield Anti-Spam – Full-Service Anti-Spam
WP-SpamShield Anti-Spam is a highly-rated plugin that handles spam protection for every aspect of your site. Part of that includes your registration forms.
- Protects against registration spam as well as comment, pingback, and other forms of spam
- Doesn’t utilize CAPTCHA – no front-end impediments to users
- Works with BuddyPress, bbPress, WooCommerce, and a variety of other forms
Price: Free | More Information
WordPress spam users can be a real pain for anyone running a site with open registration. These bots can harass your real users, bloat your database, and damage your SEO with spammy outbound links.
But, if you implement the right protections, you can root out spam users and prevent them from even registering in the first place.
Before inconveniencing your human users with a CAPTCHA, you should try a plugin like SplogHunter or WP-SpamShield. If you still have a spam problem while using those plugins, then you might consider blocking specific domains that are spamming you or adding a CAPTCHA.
You spend hours researching, writing, finding graphics and uploading your blog posts, but your work isn’t done yet. To get the most out of each blog post you need to promote it as much as you can.
Below are thirty ways you can promote each blog post, most of which are free. Bookmarked this handy article and check off each item as you do it. With a little work and planning, you’ll get the most leverage out of each post.
Blog Success Tips
1. Don’t pretend to be someone you’re not. Write in your own voice and be authentic. There’s only one of you.
2. If you want to gain readers, be consistent with your blogging efforts, even if that means you blog less frequently. Pick a frequency, daily, weekly, monthly, etc and stick with it.
3. Have visually appealing photos with each blog post. Make them relevant and original. Don’t steal other people’s photos.
4. Building a following takes time. The adage “if you built it, they will come” is incorrect. Instead, think “if you market it, they will come.”
Sharing each post on social media should be your first avenue for promotion.
1. Facebook: Add it on your personal and business pages, groups, and through ads.
2. Twitter: Schedule it on Twitter 2-3 times per day for the next 30 days. (Change the title)
3. Pinterest: Create a board specifically for all your blog post and pin each post to it.
4. LinkedIn: Share on your LinkedIn profile in groups you belong to and through ads.
5. Google Plus: Share with your circles and publicly, on Google for added SEO benefits.
Bookmarking sites have millions of users. Add them to your strategy.
1. Stumble Upon.Com: Create an account at StumpleUpon and start stumbling your posts.
2. Digg: Submit each post to Digg.com to share with others and help them discover.
3. Reddit.com: One of the most popular bookmark sites. Reddit.com is a must.
4. Delicious: Help others discover your post when you submit to delicious.com
5. Technorati: The top search engine for blogs. Technorati.com is a must.
Don’t forget to optimize each blog post for specific keywords.
They signed up for your newsletter or RSS feed because they want to hear from you.
11. Add your latest blog post in your email newsletter.
12. Share your blog post with people in groups or forums you belong to.
13. Add your latest blog post to your email signature using Wisestamp.com
14. Send an email to your list with your latest blog post and ask them for feedback.
14. An RSS Feed automatically pushes your post to those who sign up.
Leverage other bloggers networks to gain more exposure.
16. Comment on relevant blogs and include a link to your blog post.
17. Submit it as a guest post to other relevant blogs (with a bit of rewriting)
18. Ask influential bloggers to link to your relevant blogs.
19. Submit it as reprint to other relevant blogs.
20. Join a blogging community and exchange links with other bloggers.
It’s not about blogging more, its about promoting more.
Syndication allows you to spread your content across many networks. Here are ten sites that make syndication your blog post super easy!
21. IFTT.com allows you to syndicate to over 50 different sites.
22. Blog Catalog.com helps you connect with others bloggers to share ideas and post.
23. DemandStudios.com distribute your blog posts to publishers like USA.Today.com, Salon.com, and eHow.com
24. Amazon.com Submit your blog to http://www.Kindlepublishing.amazon.com/gp/vendor and get paid when Kindle owners read it.
25. NetworkedBlogs.com Get found and get more traffic when you submit your blog. Also links to Facebook.
26. Alltop.com Syndicates content in every category, from autos and food to business and sports.
27. Scribnia.com The source for reader reviews of the webs blogger and columnists.
28. Syndic8.com Syndicates blog that cover a wide variety of topics, one of the most popular syndication services.
29. EvanCarmichael.com if you provided business related content, this is a must.
30. Outbrain.com Syndicates your blog post to sites like CNN.com and FastCompany.com
Please like us on Facebook and share this awesome tips on promoting your blog!
Article is Written by my niece Nancy Badillo
Is Your Content King
Before discussing the different ways to make your blog post go viral, you have to ask yourself is your content king?
Offering quality content to your website will help your site’s traffic and give a reason for people to think of you as the expert of your field. I am sure you have heard, “content is king.”
This is a popular phrase but its actually true.
My biggest concern when writing for my blog is to only write great content that my readership will want to share and come back for more.
Create the type of content your audience will value and this will be a win-win for your site and its audience.
Following this approach of always providing amazing content gives you the opportunity for your website to be the place to go and build credibility with your readers.
“If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up to date information that they can explore at will. They need an opportunity for personal involvement that goes far beyond that offered through the letters to the editor pages of print magazines.” -Bill Gates
Let’s take an excerpt from his well-spoken speech.
“They must be rewarded with deep and extremely up to date information.”
Your content is the most crucial aspect of your business.
Quality content will engage readers to come back, share with friends, and buy your services. Make sure your content is worthy of sharing.
I came across an article named, “The nine ingredients that make great content”, written by Zach Bulygo from Kissmetrics, that has a great concept of what quality content should be. The article goes in depth explaining the various ingredients that make great content. I highly recommend taking a view at the full article at Kissmetrics.
He says, “Writing great content is a choice. You can choose to put in the time and work required to create great content and build a prosperous brand. Or you can choose to take the easy path and write poor content – a path that ultimately will get you nowhere.“
HowToMakeMyBlog has an awesome article, “15 To-do’s to publish awesome blog content that attracts visitors and share.” Read the entire checklist by clicking here! A terrific article that outlines how to create a post the correct way.
Bottom line, write quality content that people can’t ignore. Let’s go ahead and take a look at the various ways to help make your blog post go viral.
Write Catchy Headlines
The purpose of writing a catchy headline is because they are designed to grab attention.
Many top influences say the most important part of writing an article is the headline. Cathy headlines will compel your visitors to take the time to read your content and increase your click through ratio.
Can you think of the most compelling blog title you’ve ever come across?
Basically, having a compelling title will help you turn a search into a reader.
The title should be compelling for the reader to take action and click on the link.
Get yourself a free copy of “101 headlines formulas! Capture attention and get your message read,” by Peter Sandeen.
He says, “ 80% of people don’t read more than your headline. Make it count. “
Bottom line, the headline is the most important part of any piece of writing – whether it is an article, newsletter, sales copy, blog entry, web page, or email.
Take your time when creating your post titles because weak headlines won’t get read.
Include Power Keywords
Creating a great blog post is only half the battle. A good title should include the power keyword that will create a clickable title that gets attention.
Here is a list of proven words that you can use in headlines and titles to gain more interest from your readers and promote sharing on social media channels.
- Clear Cut
Including power keywords are one of the easiest strategies to master when creating your headlines. Make sure to include them in your headlines to grab attention.
I highly recommend going back to old posts that might not have a power keyword and add one. I am constantly optimizing old post and revamping them with any new ideas.
Create Evergreen Content
What is evergreen content?
It is content that represents the articles on your blog that will never go out of date.
By creating content that is constantly relevant, it will always pull in new readers.
When done correctly, evergreen content is the best investment you can make. Evergreen content helps drive more leads and drive tons of traffic to your site.
Consider the following when creating evergreen content:
- The post are typically longer around 2,000 plus words
- Make sure to elaborate on the subject
- Do your content encourage readers to take action?
- Are your thoughts organized?
- Is your content easy to understand?
- Do you make it easy for your audience to share your post?
- Evergreen content is geared towards beginners
- The topics are very precise
If you find yourself having a difficult time coming up with evergreen content consider the following formats when creating your post:
- “How To” tutorials and guides
- A list of resources
- Frequently asked question
- Industry definitions
- Case studies
- The history of something
- Curate content
- Best practices
- Refresh and update old content
- Failure stories
- Pros and cons of something
- Unchanging stances on industry issues
- Review of popular products and services
- Post that help achieve a certain goal
- Use 3-5 headings
- Wrap your post up with a conclusion
- Add an info-graphic
Share Your Post In Your Newsletter
Every business should have a newsletter as a channel to exchange information to their consumers. Email marketing is a powerful way to connect to people and increase sales.
Keep in mind the best time of day to send out your email campaign is at 6 am. Many people check their email first thing in the morning when they get to work.
By emailing them at 6 am it will ensure your email sits on top of their email list.
How long should your newsletter be?
The newsletter content should be short, easy to read, and in small chunks.
Make sure to include at the bottom of your newsletter with a link back to your website and any other social media channels where your readers can get in touch with you.
Use these tips to generate newsletter people actually read:
- Have a plan of action on what kind of emails you want to send
- The newsletter content should be 90% educational and 10% promotional
- Tell your potential subscribers what to expect from your newsletter
- Make sure images have alt text
- Make it easy for people to unsubscribe
My top email marketing services:
- Mail Chimp
- Constant Contact
- Get response
Promote, Promote, Promote!
The next step is getting your blog post on as many channels as you can.
Promote your post on Twitter, Google , LinkedIn, Pinterest, and any other social media platforms you’re currently using.
Things to consider when promoting your blog post on social media:
- Make sure to include a link to your blog on all your social media profiles
- Schedule Tweets to drive traffic to blog post
- Schedule Facebook post
- Share your blog post in Facebook Groups
- Promote your blog post in Google Communities
- Host a Google hangout to promote your blog post
- Use forums to share your blog post
- Use Pinterest Group Boards to get more exposure for your blog post
Create An Info-graphic for Your Blog Post
What is an info-graphic?
Is a visual image such a chart or diagram used to represent information or data. An info-graphic can represent trends, timelines, and show patterns.
An info-graphic will help take your blog post and create a visual representation of information.
Benefits of using info-graphics:
- Summarizes your blog post to a picture
- People like understanding complex things quickly in fewer, less complicated steps
- The brain process visual information 60K times faster than the time it takes for the brain to decode text
- Instagram and Pinterest love info-graphics
- Info-graphics are easy to share and increase your chances for your blog to go viral
- Easy to share on websites/blogs
Things to keep in mind when creating info-graphics
- Limit the word count
- Keep it visual
- Keep it simple
- Focus on the flow
- Cite your sources
- Make it easy to view
- Use simple colors
- Organize your thoughts
- Place your logo and URL at the bottom
- Highlight the most important information
Tools for bloggers to create info-graphics:
Canva: is a free design tool aimed at beginners and professionals alike.
Create a snazzy design in seconds.
List of different designs you can create with Canva:
- Social media post
- Blogging & eBooks
- Marketing materials
- Social media & email headers
- Banner ads
Piktochart: is an easy design app that requires very little effort to produce beautiful, high quality graphics. Take your visual communication to the next level with out hiring a professional designer.
List of things you can create and do with Piktochart:
- Incorporate themes
- Allows you to edit anything
- Create info-graphic, reports, banners, and presentations
- You can embed videos from YouTube
Venngage: is an easy to use info-graphic maker and lets you make beautiful design and themes for free. Choose from hundreds for info-graphics, reports, posters, promotions, and social media posts.
Create info-graphics in 3 easy steps:
- Choose a template
- Add charts and visuals
- Customize your design
Infogr.am: Create, publish and share data visualizations, info-graphics, and online charts.
Create and publish beautiful visualizations of your data. Interactive, responsive, and engaging.
Visual.ly: They create engaging, beautiful content that helps you stand out.
It’s fast, simple, and affordable.
Make It Viral
After you spend time creating the info-graphic, make sure it reaches a larger audience by making it go viral.
Reach out to influencers in your niche and ask them to share your content. Also, use your newsletter to ask your readership to share your info-graphic.
Make sure to get an embed code that allows other bloggers to easily share your info-graphics onto their blogs.
How To Create An Embed Code
Access Siege Media’s Embed Code Generator at http://www.siegemedia.com/embed-code-generator and fill out the entire form.
Make sure to copy the code since this will be needed for influencers and other bloggers to embed the info-graphic to their blogs.
Neil Patel wrote an article, the headline alone catches your attention, “60,000 Visitors and counting: How to double your traffic with info-graphics.”
Head to his website and download his step info-graphic creation guide that you can use today to create your own info-graphics.
BuzzSumo is a great tool for your content marketing efforts.
It helps you quickly identify what content is trending and most of all who’s sharing it. Find the key influencers to promote your content.
BuzzSumo has become the most important tool that I use for my content marketing. It’s a gold mine of data regarding what content is most shared across social media platforms.
Head over to BuzzSumo and create an account.
BuzzSumo offers a FREE 14 day trial so you can start using immediately.
Click the “Content Research” tab, type in the search box a keyword related to your post.
For example, if your post is about, “How to gain muscle,” you could enter in keywords such as “gain muscle” or “lifting weights.”
BuzzSumo will generate a list of the top influencers for that specific topic.
The best thing about BuzzSumo is being able to view shares.
Select the post that best suites your search.
Click on view shares and it will show every individual that shared this post. The next step is engaging with these influencers to amplify your content marketing by sharing your blog post.
The next step is to reach out to every influencer who share the article and send out the following email.
I noticed that you tweeted one of my favorite trending post, “(name of article)” from (Author Name). I actually have a content marketing guide that I am sending out next week that is very comprehensive and provides actionable tips.
Want a heads up when it goes live?
P.S. Let me know if there is anything I can help you with?
Woorkup.com has a great article on how his blog post went viral with 2 minutes of work.
He used a very clever technique that is getting him tons of views, shares, comments, and likes. The blog reveals step by step how his blog post became viral by simply sending an email and giving a mention.
Basically, he wrote an article about recent health struggles with Ulcerative Colitis. At the bottom of the post, he gave a mention to CCFA which is a non-profit organization fighting for the cure.
After publishing the post, he went over to the CCFA webpage and sent them a quick email notifying them the mention in the article.
Within 24 hours, he went from 18 views to 2,081 in under 24 hours. Every single time you create a post make sure to give someone of authority a mention.
Afterwards, follow up with an email, letting them know you mentioned them in your post. It can make a big difference in the world and potentially make your blog post viral.
Read the complete article now. (Worth reading and using this strategy to help your blog post go viral)
Promote your content using Google Plus Communities. These online groups are tailored with like-minded individuals to interact and share content.
For almost every niche imaginable, you will find thousands of communities.
Once you’ve completed your blog post, head over to Google Plus, and select communities from the menu bar.
The search box lets you find communities related to your industry and content. I highly recommend joining all relevant communities within your niche.
Make sure to join only large community groups and where engagement is active.
The final step would be to promote your blog in relevant communities. Make sure to include a catchy headline, description, and give a mention to anyone you reference in the post.
Google Plus will send these influencers notification and many of them will share your content. These top influencers will help drive a large stream of traffic to your site.
Working LinkedIn Groups effectively is a solid way to build your brand, generate traffic to your site, and help your post go viral.
LinkedIn Groups is similar to Google Plus Groups by letting you share content to like-minded individuals. Join private communities, enjoy meaningful conversations, and share your content that can potentially go viral due to the large exposure it will receive.
In the menu bar, hover over “Interest” from the drop down menu select “Groups.”
LinkedIn also has a “Discovery” tab where it will recommend groups to you based on your interest and profile information.
Using the search box is another way to find keywords related to your content or industry.
Things to consider when joining a group:
- Join groups that are large
- Check if members are active and engage
- Target the most popular discussions in each group
Ask For Feedback
Before you publish your post, approach industry influencers, and ask for feedback.
Getting feedback on your blog post will help you strengthen the post and you’ll receive valuable feedback from experts.
Use the same method mention above using BuzzSumo to find industry influencers.
Use this email script when reaching out to influencers:
Subject: NAME, can you help me?
Hey NAME, I know you’re occupied, so I’ll keep this short.
I’m publishing a blog post about [whatever your post is about] next week.
More specifically, I’m covering [subtopic 1], [subtopic 2], and [subtopic 3].
Anyways, I know you’re all about [your topic], so I would love to get your quick feedback on it.
Mind if I send you the link? Thanks! YOUR NAME
Email Source: RobbieRichards.com
So, whenever you receive the feedback, make sure to thank the influencer. The next step is to make the changes or modifications recommended by the influencer.
When the changes have taken place let the influencer know your content is live.
They will be happy to share especially since they were part of the contribution. Using this technique of reaching out will help build relationships and land potential clients or ventures.
Authorship and engagement on Google can lead to higher ranking and increase your traffic.
What is Google authorship? It’s a great tool that helps search engine to find content from individuals you want to connect with or follow online.
The nice feature of using Google Authorship is that Google will index your content and provides your search results with your picture.
Along with showing ownership, it also lowers the risk of content theft. You will have fewer worries and problems related to plagiarism, which will allow you to continue working and showing off your skills.
While you still need to invest your time in SEO, this can improve what you do quite a bit. Understanding your Google Author Rank is important.
Many case studies have proven that using Google authorship has increased their click-through ratio up to 150%.
Google officially put an end to the program a few years ago, but it still pulls in photos/posts from Google contacts occasionally.
What is slideshare?
Slideshare is the world’s largest community for sharing presentations.
Make it a habit to convert your newly published blog into a slide presentation.
The best feature of slide presentation is being able to show lots of visual metaphors.
Press Release is a great way to gain exposure for a website, company, or service. The press release provides information about your product or services on the Internet and reaches a broader audience.
A press release is an announcement of your company sent to thousands of publications to bring awareness of your company.
The press release will help get your business visibility in front of as many people as possible. Press release helps individuals find your services online. The company I use for press release is 24/7 Press Release Writing Services.
Writing press releases with embedded links and distributing them across newswire can give you a tremendous amount of traffic.
I have enlisted a list of my favorite press release site.
- PR Compass.com
- PR Urgent.com
If you do not have time to dedicate the necessary time to promote your blog post, then hire an outsourcer.
The outsourcer can help you build traffic by doing certain jobs for you.
I have composed a list of sites where you can hire an outsource.
Fiverr: What you need done? Find it on Fiverr. Browse, Buy, and Done.
Freelancer: Find the right person for the job. With millions of talent experts from all around the world, you can get help with your business within minutes of posting your project.
Upwork: Find freelancers and freelance jobs on Upwork – the world’s largest online workplace where savvy businesses and professional freelancers go to work!
PeoplePerHour: Why People per hour? Work with top-notch talent: boost your project success by hiring handpicked professional Freelancers.
HireMyMom: Since 2007, HireMyMom.com has been providing legitimate work from home jobs posting for businesses seeking work-at-home mom professionals.
Content Divas: See, here at Content Divas your success means our success. That’s why we’re the go to place for all your marketing needs.
Guru: The hiring process on Guru is easy, and every freelancer we have worked with was extremely professional and made sure we were more than happy.
Activities that your outsource can perform are the following:
- Traffic Generation
- Content Creation
- Web Design
- Customer Service
- Administrative Tools
- Handle All Social Media
- Find Joint Venture
- And much more…..
Hire An Internet Marketing Firm To Help Drive Traffic To Your Site
Hiring an expert at times is the easiest ways to drive traffic to a site if you have the funds.
I have enlisted the top Internet Marketing Firms:
Join Question and Answer Sites
People come to these sites looking for answers. Be the expert and answer their questions.
The great thing about these sites is that they will drive tons of free traffic to your website.
When looking for questions to answer make sure it’s related to the blog post you’re currently promoting.
For instance, you can answer their questions and let them know you just wrote an article and give them your link.
I have composed a list of my favorite sites for answer or making questions:
Produce In Depth Long-Form Content
On average, long-term content actually gets shared more than short-form content.
Blog.visme.co wrote a related article on the same topic, “10 Ways to make your content go viral.”
In this post, they mentioned that BuzzSumo did a case study where they concluded that 3,000 to 10,000 word post are shared the most.
Content that has 1,000 or less words where shared the least. Click here to view the entire article.
Optimize Your Images
Image optimization is one of the simplest and most effective steps you can do.
If you want more traffic, you must learn how to optimize your images. Images do drive traffic through image search. I usually name my images prior to uploading them.
Make sure to use the keyword to filled out the Title and Alt Text. This will help you to optimize your images.
Are your images Pinterest friendly?
Are you encouraging blog visitors to pin images to their boards?
Making your website Pinterest friendly helps drive additional traffic and increase the chances of your post going viral.
Sarahvongbargen.com has a in depth article that explains, “3 ways to make your images Pinterest friendly.” I highly recommend taking the time to read it and making your images easy for people to share on Pinterest.
Click To Tweet
Click to tweet is the easiest and simplest way to promote and advertise your website, blog, quotes, and pretty much anything you want to share on Twitter.
A strategy that I use is to highlight quotes and include a “click to tweet” option. This encourages my audience to share the quote and therefore be more exposed to additional traffic.
Click to preview —> <—
The easiest way to promote, share, and track your content on Twitter. (And it’s FREE)
Click here to sign up!
Add Share Buttons
Does your site make it easy for readers to share?
It’s important to make it easy for others to share your content. Adding share buttons encourages your readership to share your content.
According to a recent study conducted by SEO platform Bright Edge Technologies,share buttons drive 7x more exposure for webpages! Read the article now.
I highly recommend to place the share buttons at the top of all of their post or in the side. Make sure the share buttons are visible and easy to find.
My favorite social media share plugin for WordPress is Shareaholic.
Benefits of shareaholic:
- Related content keeps readers on your site and increases your page views
- Analytics gives you the insight to create tailored content and grow your site
- Monetize, generate revenue from your website with personalized, unobtrusive native ads, affiliate link and more.
Bloggingwizard.com wrote a recent article on, “The top 10 Best Social Sharing Plugins for WordPress in 2016.” (Awesome article to read and see which plugin is the best fit for your site)
Make Your Images And Text Shareable
Did you know you can make both images and text shareable?
Drive social traffic to your site with image sharer.
I personally use SumoMe’s Image Sharer app, it allows my visitors to share the images on my site.
Many websites make it insanely hard for visitors to share their images and they’re missing out on viral traffic.
By simply allowing visitors to share the images on your site, it will link back to you and drive viral traffic. Get SumoMe’s Image Sharer for FREE!
Use Triberr To Increase Traffic
Triberr, is a community of talented bloggers and influencers coming together to read and share great content.
The platform helps you find other influencers within your niche. As a member of Triberr, you can import your content using their “tribal stream.”
The main focus of Triberr is all about bloggers helping other bloggers.
Things to keep in mind when creating your account:
- Create an account and link social networks
- Find and join tribes
- Manage your profile: full name, Triberr username, BIO, and upload a picture
- Share and interact
Looking to get more traffic and shares on your blog content? Check out Triberr which will be a great tool to help your post go viral.
Link To Other People’s Writing
Another strategy in making your blog post go viral is linking to other people’s writing.
Instead of writing a long tutorial back it up with sources from top influencers. When your article has been published, reach out to them and ask for them to share on their social media.
Majority of people love getting featured in other blogs so it’s a great opportunity to drive more traffic to your blog post.
A big challenge many bloggers face is been able to find a large audience where they can share their content. However, if we focus on creating substance and provide quality content, the traffic will seem easier to reach with the hopes that people will share it and become a viral post.
I hope you enjoyed, “The ultimate guide to make your blog post go viral” and that you were able to take away at least one new strategy. Please share this post, bookmark it for future reference, and leave a comment below of any strategies that I didn’t cover that you currently use.
Search Engine Optimization (SEO), most of us would agree, is vital in ensuring the success of many clients’ WordPress websites.
If nobody finds your client’s site, that client isn’t going to get business from it and they’re not going to be able to justify spending any more on it (i.e. on you) in the future. A bit of SEO can make a big difference to your client’s feelings about the Web, and can bring a lot of money your way from projects as a result of recommendations, or anything else that clients needs.
The problem? SEO takes time: lots of it.
Nevertheless, your clients cannot be expected to know how to optimize their sites alone – not least because effective SEO practice changes with such frequency; mostly at the whim of Google’s algorithmic variance. And it won’t do to allow their sites to become neglected – that wastes their money and won’t bring anything new to you in future.
There are ways to get the best of both worlds, though, by making sure your clients have excellent search engine rankings without the necessary steps being too much of a drain on your time – and what time you do invest will be paid upfront and well worth it in terms of overall client satisfaction and future work coming your way. This article will guide you through a few of the most effective ways to make this compromise work for both you and your clients.
Include SEO From the Beginning
First things first: You need to explain what SEO is and why it’s important for your client.
Another point is that keeping things simple to start off with for clients is probably a good idea. Many will not have heard of SEO before, much less thought about how to use it effectively to improve their business; to this end, using Google as the reference point for what you’re aiming at might be worthwhile – and anything else you can do to avoid confusion or information overload for the client. Make things as simple as possible to begin with and you can introduce more at a later date.
One nice easy task to get the client started with is setting up a business presence on Google if they haven’t already – they can even do this while their site is still being developed. Although not pure SEO, it will improve their Web presence and make their pages look better on Google results.
Setting up a business presence on Google can be favourable for the world’s most popular search engine. It’s simple enough that your client should be able to create one themselves.
Take Advantage of Existing Software
As a WordPress developer, you’ve got the power of plugins at your disposal, which can make lots of things easier. SEO is no exception.
Having explained the importance of SEO, you can offer your client an SEO plugin install and configuration on their project for a small extra cost. There are some very good SEO plugins available free in the repository, such as WordPress SEO by Yoast, which includes a helpful traffic-light-style visual representation of how good SEO is on any given post or page.
You should also use a keyword monitoring tool by adding Google Analytics code or activating the Site Stats module of the Jetpack plugin. These will show the user which keywords are getting them the most success and on which content, enabling them to tailor their future content to cater to these successful areas in a more focused way.
Since you want to give your client a fighting chance with SEO when they first start out, you can offer – again, for a reasonable fee – to have a few of their site’s first pages (e.g. the About page if they will have one) written in an SEO-friendly manner before the site is handed over to them. If you don’t want to be doing this, you can still offer the service but find a freelance writer who’s good at following instructions and has a good grasp of SEO concepts; take a small cut of the fee the client’s paying for the writing.
Offer SEO Training
So far, nothing I’ve suggested will actually be a huge drain on your time – the biggest would be configuring the settings of an SEO plugin, but they’re generally quite good to start with and require only a few minor tweaks. Now, however, let’s consider something that does require more time – but can absolutely be worth it for you and your client if you do it well.
SEO training is something you can have as a separate service, sold independently of your Web projects – although you should advise it for any SEO-conscious client alongside a new website. Using quite a bit of your time as it would do, you can charge a premium rate for it; the justification for clients is that it should overall improve their business’s prospects for the Web if they make the most of their session and go away with knowledge on how to boost their online impact.
What exactly needs to be included in such a training session will depend on a number of factors. Primarily, the client’s current understanding – do they have a vague idea of why keywords might be useful already, or are you going to have to explain that “Google” and “the Internet” are not synonymous? The amount of time available (roughly one hour per session is advisable) and changing SEO trends will also play a part, but the basics probably include:
- Reiterating why SEO is so crucial for their business – getting found by the right people equals more sales.
- The importance of writing content for their site’s blog regularly. Having a blog will give their rankings a boost in some search engines anyway (an advantage of blog-centric WordPress as a CMS platform) and writing regularly allows them to build a following of people who see them as an authority; post regular, interesting social media updates if they have accounts on Twitter, Facebook, LinkedIn or other websites; over time, create a large amount of SEO-friendly content for people to find in search engines.
- How to write SEO-friendly content, including:
- Using the SEO plugin, if you’ve installed one, to create good browser titles, descriptions and perform useful analysis.
- Coming up with eye-catching titles.
- Writing content of an appropriate length – less than 400 words will generally be considered “thin” content, whereas Google is looking for high-quality, helpful content.
- Weaving in keywords to their content, including linking them and making them bold to improve SEO. In saying this, content should still flow well and be interesting for humans to read it or they’ll just leave and it’ll be pointless.
- Never, ever, ever plagiarizing content – duplicating another site’s content will lead to penalties, not a quick boost.
- Noting again how crucial blogging will be: they need to stick at it, creating a bank of good content, and results will start appearing over time.
Generally, you should try to keep at least the initial sessions as simple as possible – once the client is confused, it’s hard to get back on track without wasting a lot of the session.
Given the ever-changing nature of SEO, you can offer your clients refresher sessions in the future. This way, you keep your clients’ techniques up-to-date, their sites fresh and bringing in business (reflecting well on you as the developer) and keep earning on the sales of the sessions.
You could also consider compiling a booklet for those who have taken the session to refer to (again, this could be sold as an extra if you wish), updating it with new trends. This might also help you keep up if you spend a lot of time doing things other than SEO because you’ll have to dedicate a little time to finding out anything new.
Build a Network of Affiliates
Development isn’t everything in the Web business, but if you’d rather it were, you can make that happen – just make sure your clients don’t miss out on anything important as a result by building a network of affiliates to whom you can outsource various other tasks for them. This does have the advantage of allowing you to have a greater client base as you spend your time only in the one area (development), not in several (SEO, copywriting, and anything else).
If you’re not hot on the idea of giving SEO tutorials then find someone to whom you can refer clients for that training. They’ll still receive the benefits, as will you (active, fresh, successful site to your names) and in fact you could work payment through the agency so you take a small cut.
The same can be the case with freelance writers and SEO copywriters if the client feels that despite SEO training they might not be up to the task, or won’t have enough time. You can negotiate good deals and get the best people for your clients, making your service more valuable and hopefully ensuring your clients stick with you for a long time.
Once you’ve established these ties, you hardly need to invest any more time in them – although you could continue to take a small cut of the fee for setting up the affiliates with the clients. Your clients get good service, your affiliates employment and whilst reaping the benefits of an improved site for your client, you also make a little extra.
The core message here is that you should be making SEO part of your Web development services because it’s important for the client, and for you to retain the client. Making websites more successful is only going to be a good thing for the client and will keep them enthusiastic about the new opportunities you can offer them on the Web. Yet it needn’t be a loss leader: you can make money out of providing and/or recommending SEO services.
Whether you set up the services in-house or do build relationships with affiliates, it will benefit everybody not to ignore SEO and getting business’ websites found in favour of simply pursuing new development jobs (tempting as that can seem). To do the best for your clients, you need these services available in some form – and you can be paid for it, so what could be better?