VR has been notoriously difficult to advertise on regular video, but this playful and inspired spot from Samsung found a way in—via a flightless bird who learns to virtually soar. A wonderful idea brought to life with exquisite CGI.
Similar techniques can be used by designers. I believe that like writing, the hardest part of design is sometimes the idea, not the implementation.
Truth be told, I am a terrible designer. Beyond making basic edits to images and creating simple logos, I am fairly useless. The famous art quote “I don’t know anything about art, but I know what I like” was written specifically about me. Once I see a design, I know if I like it or not; however explaining to a designer what kind of design I need for a project has proved difficult in the past.
Over time, I learned how to find inspiration for web designs. Just like preparing an article, the key is to do your homework beforehand so that you know what you want and what you do not.
In this article, I would like to share with you some of the tips and tricks I have learned over the years that have helped me form a concept. I hope these tips prove useful to designers and non-designers alike
The Purpose of the Design
Every website design needs to have a purpose. You need to look at what your visitors need and then build the design around those requirements.
Practicality and usability should have a high priority. I have seen many corporate websites that use flashy banners and overcomplicated menu systems. While the designs looked good, they made it difficult to navigate the website. A classic case of form over function.
Bloggers frequently make mistakes with their designs too, such as adding too many advertising banners and images. These images distract the reader from the content area and increase your page loading time. It is also common for blog designs to lack important features such as a search box, archives links, and subscription links.
A practical way of reviewing what functionality your website design needs is to examine the design of websites within your niche. Break down what each design offers and what it does not. This will help you understand what works, and perhaps more important, what does not.
A great example of a good blog design is the official Microsoft blog. It has a clean and minimal design that is easy to read and easy to navigate. The central column displays the blog name and permalinks at the top; with posts underneath displaying large featured images.
The sidebar is a great example of what a blog sidebar should contain. It displays a search bar at the top, followed by a Twitter link, RSS subscription links, tag archives, links to other Microsoft blogs and tech blogs, and date archive links. All of this helps visitors find the information they want. There is no unnecessary widgets or banners.
When you are thinking about the structure of your website design, think about what is required, and what is not. A professional design is important; but the design still needs to be functional.
Choose Your Color Scheme
Colors play a big part on how a website is received by visitors. It is therefore important to think about color schemes when you are thinking about your logo and website design.
He noted that men and women prefer different colors. While blue is the favorite gender of both sexes, there was some variation in other colors. For example, with 23% of women listing purple as their favorite color, it is second in the popularity stakes after blue. In contrast, purple did not even make it into the favorite color list for men. In fact, in a questionnaire about their least favorite color, 22% of men chose purple. This illustrates that one color can attract one gender, but put off another.
Other colors are best avoided altogether. Brown and orange, for example, topped the least favorite color list for both men and women.
It has been shown that color schemes can affect the conversion rates of your products and services. In a case study on Performable, they changed the green action button to red. You may expect a green button to get more conversions as it usually signifies GO, while red signifies STOP; however that was not the case.
They actually found that the red button improved conversions by 21%. They believe this happened because the button color changed, but the main color scheme did not. This allowed the red button to stand out more than the green button that blended into the matching background colors.
I do not profess to know a lot about the psychology of colors myself; though it is clear that the color of your website can dictate how visitors perceive you and your company. It can also influence conversion rates. It is therefore in your interests to understand what the colors of a particular color pallete signify.
Find Design Inspiration
Looking at great designs can give you inspiration for your own project. You can find design inspiration in every day items such as magazines, business cards, album covers, book covers, and more.
If you are still struggling to find your groove, take a trip to your local art gallery or museum. The quiet nature of museums and galleries can help you block out the noise of every day life and focus on the art itself. Just sit back and be inspired
Design blogs regularly publish beautiful collections of website designs and logos. These can help you understand current trends and let you see what other website owners and designers are doing.
Below is a small collection of design blogs that I recommend checking out.
- Design Shack
- Just Creative
- Spoon Graphics Blog
- David Airey
- Design Modo
- This Isn’t Happiness
- Creative Bloq
- The DSGN Blog
Design galleries are also a great place to view beautiful website designs. You can use the galleries listed below to view thousands of professional website designs. They are sure to give you ideas about your own project.
- Design Bombs
- The FWA
- CSS Remix
- Admire the Web
- The Best Designs
- Best Website Gallery
- HTML Inspiration
- Site Inspire
- Pattern Tap
- CSS Heaven
- One Page Love
When you work online, you cannot afford to wait until inspiration comes to you. You need to be proactive.
Review what is important to your website’s functionality and throw away anything that is not important. You can then look at examples of website designs to help give you ideas on what you can do with your own design.
Where to Find High Quality, Beautiful Images
One of the biggest obstacles to using all of the tips and information above is the simple fact that finding great images (especially ones that you are allowed to use) is difficult and time consuming.
The links below should provide a more exhaustive (but still focused) range for your search. And as much as I’d like to take credit for these little lists,
Photo blogs who publish high quality images that are not on stock photo websites are a great way to lend your site/content some uniqueness and originality. Just be sure to take note of their licensing/accreditation policies.
- New Old Stock
- Move East
- Life of Pix
- Kaboom Pics
- Designer Pics
- Iso Republic
- Startup Stock Photos
- Jay Mantri
- Je Shoots
Photo Search Engines
If on the other hand, you are willing to search through the often sea of bad images on royalty free stock photo websites in order to find the good stuff, then this list will give you plenty to sift through.
- Photo Morgue
- Flickr (not all are royalty free, but many)
- Pic Jumbo
- Wikimedia Commons
- Stock Photos for Free
- Free Images
Premium Photo Services
If you have some money in your budget for images, then the following sites/services can be a great tool for finding exactly what you need in a quick and legal fashion.
Hire a Professional
Finally, if you either don’t have the time/energy/desire to get this aspect of your website just right, it may be beneficial to simply hire a professional.
There are a lot of potential benefits to this approach. For one, professional will have their own resources for acquiring or creating images. Such as a camera or access to high quality graphics and images like the ones linked to above.
Additionally, they will most likely (if they’re any good) be trained in using and recognizing the tips and theories I mentioned earlier. Which will make implementation much easier and faster for them since they’re using skills and knowledge they’re well acquainted with.
Many digital marketers believe that their brand provides a positive user experience. However, in many cases, the consumer feels differently. This disconnect can damage brand reputations and hinder the success of marketing efforts.
We now live in a customer-first world. Consumers today have their choice of countless companies within nearly every conceivable niche, and it’s up to the organizations to demonstrate why they should gain more business over their competitors. Staying ahead of digital marketing trends and adapting strategies accordingly are essential to success.
The brands that succeed are the ones that build an online experience tailored to the consumer, meeting their needs every step of the way. Sixty-one percent of customers report that they would not return to a brand’s mobile site after a negative experience, and 40 percent say they would go to a competitor’s site, according to Google.
The need to have an intimate familiarity with customers, what they like and the platforms they live on, is critical. As technology and customer expectations mature, brands need to be alert to the rising trends so that they can provide the optimal user experience for consumers. These top five trends below comprise a critical component of the modern digital marketing strategy. Here is what you should know to make it a part of your organization.
Trend 1: Data and personalization
In the increasingly competitive digital ecosystem, brands need to stand out for their customers. These consumers want to know that you care about their individual needs, and thus you need to create a highly personalized experience. Personalized calls to action, for example, convert 42 percent more than ordinary CTAs. Data and personalization will be the cornerstone of marketing moving forward.
Data can help you uncover topics that matter the most to your target audiences. It also allows you to better track how different personas interact with your content, move through your buyer’s journey, and learn what material will be most helpful for them next. Thus, data informs personalization efforts.
Tips for succeeding with data and personalization
- Secure data on a broad scale by uncovering trends within your industry and important topics that matter the most to your customers. Rising topics can help you get material published before competitors, building a strong presence in those areas as well.
Look at personal data to see how particular personas use your website.
- Look at the content they enter your site on, how they move about the site after reading it, and how they go from visitor to lead to customer. This will help you create personalized experiences, because you will know which content to display next to visitors.
- Gather statistics about how data and personalization impact the traffic and revenue of your site.
- Examine your site statistics before beginning these campaigns, including bounce rates, traffic rates and revenue rates, and then compare them to the statistics once the efforts have been enacted. Successes will help you build a case to budget more for data and personalization, driving your site strategy forward.
Trend 2: AI and intelligent agents
The demands of technology and customers are quickly outpacing the capabilities of human marketers. Although the amount of data is expected to reach 40,000 exabytes by 2020 (up from just 130 in 2005), the human brain is only capable of holding about 1 million gigabytes, according to Northwestern University professor Paul Reber. The technology available today can collect information about user behavior and help marketers better understand personas, points in the buyer’s journey and what that particular customer likely wants to read next.
The key to using that information, however, will be artificial intelligence. AI could double the rate of economic growth by 2035, according the Accenture.
AI will never replace quality marketers, because it cannot replace human creativity. What it can do, however, is help optimize content throughout the creation process, make it easier for brands to select topics and assist with the creation of digital strategies. It will allow for the automation of all the steps that can be completed simply by analyzing data and spitting back answers, freeing marketers to focus on how to best utilize this information.
What’s interesting is how digital marketers view and implement AI. There is a clear disconnect between importance and adoption, and brands must come to grips with implementation of AI in 2018.
Tips for using AI for your brand
- Find areas in your marketing strategy where AI can help, such as the optimization of content or triggering email campaigns. This means taking a closer look at steps that can be automated.
- Avoid excessively using AI to the point where customers are turned off or feel uneasy interacting with the brand.
- Incorporate AI into the broader strategy. The same way marketers in different departments, such as PPC and SEO, need to learn to work together, brands need to make sure their AI technology seamlessly integrates with the rest of the team.
- Have a defined role in the workflow, such as uncovering popular topics and guiding them through the optimization process, to ensure that everything runs smoothly.
Trend 3: Mobile and connected devices — the Internet of Things
We already know that mobile has begun to dominate search: The number of searches performed on mobile devices in the US, and several other countries, outpaced desktop back in 2015. Google has also announced an imminent mobile-first algorithm that we should see by 2018. Optimizing content for users should be second nature for website owners now.
Moving forward, we also need to consider the rise of alternate mobile devices, such as fitness trackers and smart watches, as well as the growing importance of voice search, both with personal assistant devices and on these mobile devices.
Customers use this technology to gain rapid answers to their questions, often while on the go. Brands that want to thrive need to make sure that they have prepared their content and digital strategies for these trends as well.
Tips for succeeding with mobile and connected devices
- Optimize for more verticals than before. Technologies such as personal assistant devices, often use alternate search verticals to find the information for their users. As an example, Kayak.com is used by some devices to pull flight and hotel information, or Yelp supplies information on local businesses.
- Use schema and high-quality content to move into top spaces whenever possible. With the smaller screens on mobile devices, and even fewer search results given on many non-smartphone devices, brands need to prioritize gaining access to the top spots on the SERP and earning Quick Answers whenever possible.
- Monitor how customers interact with your content. When you do earn top slots, see how it impacts your mobile traffic and conversion rates. This will offer key insights into how customers interact with your content and help you improve your strategy.
Trend 4: Content and SEO convergence
SEO and content cannot be regarded separately. All content developed needs to be optimized to boost its rankings on the SERP and to ensure its relevance, which means that content and SEO teams need to work together from the beginning.
Fortunately, most companies seem understand this need. A survey completed by my company, BrightEdge, found that that 97 percent of companies view these two functions as more integrated or converging into a single function. There are still ways that companies can improve their integration.
Tips for succeeding with SEO and content convergence
- Remember that customers recall experiences more than text. Use SEO insights, such as trending topics and keywords, to find topics. Then create outstanding content for digital experiences that align well with customer needs.
- Do customer analysis. Look at how customers interact with your material, including what devices they use to read your material, customer impressions of your brand and what customers want to see from you.
- Set realistic goals for your content, and regularly measure how well your efforts align with these benchmarks. Goals might describe traffic rates, rankings, conversions or revenue.
Trend 5: Native advertising growth
Native advertising will increase exponentially over the next few years. An estimated $7.9 billion was spent on this style of advertising in 2015, but that number is projected to reach an incredible $21 billion by just 2018. Mobile native ads are also expected to reach 63 percent of the mobile display ad revenue by 2020.
Native advertising has taken off because of its ability to fit more smoothly into the user experience. Customers have turned away from disruptive advertising practices. They do not respond to pop-ups or other ads that hinder their user experience. They want to see promotions that relate to them and their needs and experiences.
Native ads, which focus on creating ad copy that is relevant and natural for customers reading a particular web page, create positive outcomes both for the host websites and the company formulating the promotion. This form of advertising focuses on creating ads that align with the content that already appears on the website, thus making it more appealing to customers who had arrived on the page organically.
Tips for succeeding with native advertising
Research the audience and the target site’s content. The more familiar you are with these criteria, the easier it will be to select advertising platforms that align best with your target audience while also making it easier to create content that fits well with those visiting the host website.
Create content that will add something for the reader. To attract readers and make a strong impression, you want to focus on creating content that creates a positive experience for them. Just like your search optimization strategy, your native ad strategy should include providing value for those interacting with the material.
Test what advertising content works best where. Unlike using PPC advertising on Google, for native advertising, you have a better ability to target particular audiences that fit particular personas. Track not only what customers respond best to your content, but also the platforms where you find them and how well the traffic on your advertising content ends up becoming leads and then customers on your main site.
Digital marketing continues to change rapidly as technology and customer expectations evolve and mature. Brands that want to not only keep up with the curve, but thrive in this environment, need to capitalize on these emerging trends. These five that I have identified I believe will be the most significant moving forward through the rest of 2017 and into 2018.
- A list of websites where you can get design inspiration
- Some non-website tips to help get the creative juices flowing
What’s The Line Between Inspiration and Plagiarism?
I want to lead with this because it’s a hot debate whenever the topic of inspiration comes up. My take is this:
If you have to ask the question, you’re probably leaning towards plagiarism.
Inspiration should be about using an existing idea to inspire a new idea. It’s not rote copying.
While not all of my tips involve looking at other people’s work, I think it’s important to consider because you always want to stay respectful of the work and creativity of others, even if you draw on it for inspiration.
The Big Tip: Logo Design Inspiration Websites
The Internet has left us spoiled for choice when it comes to logo design inspiration. Beyond the ability to instantly pull up any brand’s logo from pretty much any point in history, there are whole websites dedicated to providing you with an easily filterable gallery of logo inspiration.
Below, I’ll take you through some of the best options when it comes to inspiration sites.
Behance and Dribbble
I lumped these two together because I’m guessing you’re already familiar with them if you’re a graphic designer.
While it’s not all logos, you can find plenty of logo inspiration by simply searching for something like “logo”.
Rather than opting for any type of filter, Logospire is one long infinite scroll of logo design inspiration. You just keep scrolling. And scrolling. And scrolling. Until you find one that catches your eye.
The sheer volume of logos flashing by is a good way to break free of a design funk.
Logopond is the opposite of Logospire. Instead of one long feed, you can search for logos by both title and tag. Then, you can further refine your queries by categories like:
- Client Work
- WIP (work in progress)
- Student Work
- For Fun
If you want inspiration on a specific topic, it’s a good option for niching down your inspiration sources.
LogoLounge is another inspiration site that focuses on making designs searchable. Currently, LogoLounge offers up more than 260,000 designs, which should give you ample opportunity to strike inspiration.
To browse all those logos, you can search for keywords and then sort by chronological order.
The only downside? LogoLounge is not free. If you want access to those 260,000 searchable logos, you’ll need to shell out $100 per year.
If you’re not familiar with Reddit, it’s basically a collection of different topic boards called “Subreddits”. These subreddits cover pretty much every topic in existence. Including…
You can find subreddits for both pure design inspiration, as well as for design critiques that might spark something creative in you. It pays to search around, but some good starter subreddits are:
- Logodesign – all about logo design.
- Designinspire – not updated that frequently but good when it is.
- UnsolicitedRedesigns – a fun concept that might spark something.
Non-website Ideas for Logo Design Inspiration
If the websites alone aren’t lighting a creative fire for you, here are some other ideas to help get the creative juices running.
Brainstorm With a Mind Map
Sometimes it pays to go at things conceptually. Brainstorm ideas, concepts, and aesthetics that apply to the logo. Then use mind mapping to connect associations and find patterns.
If you’re not familiar with the concept of mind mapping as it applies to design, The Graphic Design School put together a great post with some examples of how mind mapping can help spur creativity when it comes to graphic design.
To actually get your thoughts down, you can either use pen and paper or go high tech with a tool like MindMeister.
Doodle it Out
It’s easy to become too focused on creating something “productive”. Sometimes, it pays to take a step back and just let your mind take your design wherever it wants to.
Imagine you’re back in your middle school days just doodling away on your notebook. Even if you don’t find sudden inspiration in the doodles, you’ll still succeed at clearing your mind, which is a win all by itself.
Go For a Walk
I’ve met plenty of designers who swear their best source of inspiration is stepping away from the screen and going for a walk outside, whether that means nature or the city streets. Not only is it another way to take your mind off the issue, but it also opens you up to all sorts of inspiring sights and sounds.
Additionally, a Stanford study found that a “person’s creative output increased by an average of 60 percent when walking.” So walking is actually scientifically proven to make you more creative!
Look to the Past
If your client is an established entity, they may have a back catalog of logos that you can pull inspiration from.
Can you take one of their original concepts and pull it into the modern world? Or maybe an element in their old designs kicks you into gear.
Live to Fight Another Day
If none of the above is working for you – you may just need to completely take a step back and return another day.
Sometimes it’s just not the right time for creative work – and when that happens, there’s no use banging your head against the wall (unless you have an unavoidable deadline, of course).
The array of logo design inspiration websites that have popped up make it easy to quickly draw upon hundreds of thousands of logo examples. But they’re not always an instant source of creative eureka.
Sometimes, it pays to step back and let your mind wander by mind mapping, doodling, going for a walk, or anything else that helps jog your creativity loose.
But as we as know – this is a fairly personal thing. So I’d love to hear from you all. Where do you look for logo design inspiration?
For some time now, Pinterest has allowed companies and bloggers to pay to promote their pins, after which the platform shows pins to Pinterest users who might have an interest in the product.
But now, some Pinterest users can purchase products without leaving the platform.
That’s possible because of the company’s newly released feature called “buyable pins”.
The feature was rolled out by Pinterest back in June. It stands for pins featuring a ‘buy’ button, and it enables users to buy what they see in those pins.
Pinterest says when users spot a pin with a blue price, they’ll know they can buy the featured item from within the application. Here’s how it looks:
Pinterest appears to be the perfect platform for this type of impulse spending, as one-third of all Pinterest users didn’t contemplate making a purchase before seeing the item on Pinterest.
And aside from making shopping convenient, buyable pins allow consumers to confidently and safely make a purchase. Purchases are handled with a credit card through Apple Pay, although Pinterest is working with Braintree to devise a method of purchase for users outside iOS. This handling method means that credit card and personal information is secure for consumers.
For the moment, buyable pins are only available on Apple mobile devices (iPad or iPhone), so pinners who surf on a desktop or Android device can’t make a purchase from Pinterest.
While a few major retailers (e.g., Macy’s, Nordstrom) have jumped on the buyable pin bandwagon, smaller retailers may find it difficult to enable the feature. Pinterest has partnered with Shopify, so sellers who use the Shopify platform will find buyable pin integration easy.
Pinterest will not take any fees or surcharges from sales made through buyable pins, but they have been monetizing very successfully with promoted pins. It’s expected that buyable pins will lead to more companies promoting their pins and drive Pinterest revenue in that way.
Fees and surcharges from sales will be limited to what retailers will pay through Apple Pay (and later, through Braintree) or Shopify Payments with no additional cost from Pinterest. Pinterest also has a waiting list for businesses that don’t use Shopify to power their store.
The advantages of Pinterest buyable pins are clear. Retailers now have a way to encourage and facilitate impulse purchasing while marketing to their most lucrative demographics. Pinners can re-pin the things they like, allowing products to go viral and spread through peer groups.
Almost half of all online shoppers in the United States have purchased something as a direct result of a recommendation from Pinterest. More than 80% of all Pinterest pins are re-pins – that is, about four out of every five pins is something that has been passed along from another Pinterest user, so the potential virality on Pinterest is staggering.
For Shopify users, adding a buyable feature to their pins is an easy way to increase revenue. While the data on buyable pins isn’t available due to the novelty of the concept, we do know that before buyable pins existed, the average sale from a Pinterest referral was $58.95. Clearly, there is tremendous potential to use buyable pins to increase this revenue. By eliminating the need to visit the website, chances are that a greater portion of pin viewers will be converted to customers.
Unfortunately, buyable pins aren’t yet perfect. The greatest disadvantage in these early days is the limited reach of the pins to consumers and retailers. For many retailers and many Pinterest users, buyable pins simply aren’t available. Pinterest has always maintained a conservative stance toward new developments, so it’s likely that these early forays into buyable pins will be expanded as the new program takes off, but for the moment, a seller’s ability to use buyable pins (and a buyer’s ability to purchase with them) is still quite limited.
One other major disadvantage to buyable pins is that while it facilitates impulse purchasing, it doesn’t allow sellers to cross-promote other items or to establish a relationship with the buyer. Some brands use Pinterest quite effectively to communicate with and build brand loyalty with their consumers. Almost 3/10 of all Pinterest users follow a brand on Pinterest, and 83% would rather follow a brand than a celebrity. However, Pinterest buyable pins allow consumers to make a purchase without first getting acquainted with the company and the brand.
Buyable pins do not allow cross-promotion, which may be a problem for many retailers. Items are listed and purchased individually without encouraging consumers to check out other items from the same seller.
In a way, the buyable pins feature brings an eBay feel to Pinterest. eBay is filled with hundreds of sellers and many of them sell nearly identical products and the buyer chooses a product based on the individual product rather than the seller. For example, with two identical products in original packaging, an eBay user is more likely to buy from the seller who has 1,000 positive reviews and is selling the product at $25 than the seller with 10,000 positive reviews who’s selling for $30. There is fear that buyable pins on Pinterest will create the same price competition that currently exists on eBay.
Are Pinterest Buyable Pins the Next Big Thing?
Judging from the buzz around these buyable pins, some marketers are claiming that buyable pins are the next step in commercializing (and profiting from) social media. But only time will tell whether buyable pins are the wave of the future or a well-intentioned but ultimately unprofitable experiment.
For large retailers like Macy’s and Nordstrom, buyable pins are beneficial. But for small retailers, the picture is less rosy. Small retailers who lack the name recognition and reputation of more established brands require a strong brand reputation and a more personal relationship with their buyers. Buyers take a risk when purchasing from a less established company, so their initial purchases are often small and conservative. Once they see great customer service, fast delivery, and amazing quality, they often return to that same buyer for additional or future purchases. For smaller businesses, that repeat business is critically important.
Small businesses with less recognizable brands cannot generally negotiate the same wholesale pricing as larger companies, leaving them to pay higher prices for their inventory than the multi-national corporations. Because of this, they will often struggle to compete based on price, even when the products are identical. Smaller companies differentiate themselves from larger ones through customer service and building relationships with their customers. When small companies are competing with large companies on a marketplace which rewards low prices and makes it easy to comparison shop, small companies traditionally suffer.
Even when the small business has a unique product (one that they’re not competing with larger companies to sell), buyable pins reward appearance over function. Pins that share well have beautiful photography and are aesthetically pleasing. This means that companies that sell a mixture of beautiful and functional products are likely to see a marked imbalance in their sales figures as their buyable pin sales skew toward the beautiful rather than the more functional.
In most cases, this will be a simple matter of adjusting inventory according to the change in sales trends. But in some cases, this problem can be damaging to the business’s reputation. For example, a beautiful hat might require specialized hairpins to keep it in place, or a cute and colorful cloth diaper cover might require dull and boring liners to function correctly. Customers who purchase the beautiful part without choosing to purchase the functional are likely to be disappointed.
Should You Use Pinterest Buyable Pins?
That depends on who you are. If you’re a large retailer with established name recognition and a strong reputation of trust, Pinterest buyable pins can be a source of additional revenue. If you’re a small retailer who only sells products that photograph well and look good on Pinterest, the buyable pins can help to drive sales, especially if your products themselves are well-branded.
But not everyone may benefit from buyable pins, and Pinterest already has a strong eCommerce advantage even without the impulse purchasing. Without buyable pins, Pinterest users can surf to your website and make a purchase, especially when compared to other social media channels.
Maximizing Your Pins
Whether you’re using buyable pins or simply looking to maximize your conversions from your traditional Pinterest pins, there are several ways to make sure that your pins are re-pinnable and attractive.
The most sharable Pinterest images include great photography and a light-colored (or white) background. Lighter images are almost 20 times more likely to be shared than darker ones. Bright or bold colors can make the image “pop” on the Pinterest platform, and Pinterest users prefer to share images without faces than those with faces. Using portrait (vertical) orientation on your images makes them look better when they’re displayed on the Pinterest dashboard.
On Your Website
To encourage people to share your images from your website (and to re-pin those images), it’s important that your images have a descriptive name, because the image name will be the title of the Pinterest pin. For example, a picture of blueberries labelled “Blueberries from Hawthorn Berry Farm 2015” is more professional than “DSC0072(2)”.
There are plugins available that can help Pinterest pinners get a customized description when pinning from your pages. If you’re on WordPress, Share This and Social Media Feather will allow you to customize Pinterest descriptions. This enables you (for example) to use a pre-programmed description that will accompany your pins when a guest to your website shares them on his or her pinboard.
When You Pin
When you’re pinning, you’ll want to use a great description, because most re-pinners will retain your original description. Whether you’re writing for buyable pins or just for your ordinary Pinterest social media marketing, the descriptions will allow other pinners to understand why they should share your content.
For Buyable Pins
For the average Pinterest-using company, buyable pins will be available only if you have a store through Shopify. Once you’re logged in to Pinterest and Shopify, you can go to http://www.shopify.com/pinterest and click on the “Add the Pinterest sales channel” button in the center of the page. This will add Pinterest buyable pins to your Shopify store. It is important to note that you must have a paid Shopify account to use this feature. If you do have a paid Shopify store, adding Pinterest buyable pins is a matter of following a few simple instructions in Shopify.
When you use Shopify, your buyers will pay by credit card using Apple Pay and Shopify Payments. While Pinterest will not charge additional fees for buyable pins, Shopify Payments and Apple Pay will charge a transaction fee. Shopify Payments currently charges 2.9% $0.30 for Basic users, 2.6% $0.30 for Professional users, and 2.4% $0.30 for Unlimited users. Apple Pay does not currently charge a transaction fee, but users of the buyable pins feature may want to keep in mind that if Apple Pay chooses to change their policy, Pinterest buyable pin merchants may be affected.
For those monitoring the eCommerce industry, the biggest winner in this buyable pin idea is Shopify. Pinterest has been tight-lipped about rolling out the buyable pin feature to other eCommerce platforms, so for the foreseeable future, Shopify store owners have a marked advantage over sellers using a different platform or an individual website.
If your company is flexible, and is interested in early adoption of this new program, a Shopify store is the only way to try it out for now. While the idea certainly sounds promising, it remains to be seen whether this is a major advance in social media marketing or another good idea that won’t quite work out.