You spend hours researching, writing, finding graphics, and uploading your blog posts, but your work isn’t done yet.
To get the most out of each blog post you need to promote it as much as you can. In this post, I will reveal my ultimate guide to make your blog post go viral.
Is Your Content King
Before discussing the different ways to make your blog post go viral, you have to ask yourself is your content king?
Offering quality content to your website will help your site’s traffic and give a reason for people to think of you as the expert of your field. I am sure you have heard, “content is king.”
This is a popular phrase but its actually true.
My biggest concern when writing for my blog is to only write great content that my readership will want to share and come back for more.
Create the type of content your audience will value and this will be a win-win for your site and its audience.
Following this approach of always providing amazing content gives you the opportunity for your website to be the place to go and build credibility with your readers.
“If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up to date information that they can explore at will. They need an opportunity for personal involvement that goes far beyond that offered through the letters to the editor pages of print magazines.” -Bill Gates
Let’s take an excerpt from his well-spoken speech.
“They must be rewarded with deep and extremely up to date information.”
Your content is the most crucial aspect of your business.
Quality content will engage readers to come back, share with friends, and buy your services. Make sure your content is worthy of sharing.
I came across an article named, “The nine ingredients that make great content”, written by Zach Bulygo from Kissmetrics, that has a great concept of what quality content should be. The article goes in depth explaining the various ingredients that make great content. I highly recommend taking a view at the full article at Kissmetrics.
He says, “Writing great content is a choice. You can choose to put in the time and work required to create great content and build a prosperous brand. Or you can choose to take the easy path and write poor content – a path that ultimately will get you nowhere.“
HowToMakeMyBlog has an awesome article, “15 To-do’s to publish awesome blog content that attracts visitors and share.” Read the entire checklist by clicking here! A terrific article that outlines how to create a post the correct way.
Bottom line, write quality content that people can’t ignore. Let’s go ahead and take a look at the various ways to help make your blog post go viral.
Write Catchy Headlines
The purpose of writing a catchy headline is because they are designed to grab attention.
Many top influences say the most important part of writing an article is the headline. Cathy headlines will compel your visitors to take the time to read your content and increase your click through ratio.
Can you think of the most compelling blog title you’ve ever come across?
Basically, having a compelling title will help you turn a search into a reader.
The title should be compelling for the reader to take action and click on the link.
BuzzSumo offers a FREE 14 day trial so you can start using immediately.
Click the “Content Research” tab, type in the search box a keyword related to your post.
For example, if your post is about, “How to gain muscle,” you could enter in keywords such as “gain muscle” or “lifting weights.”
BuzzSumo will generate a list of the top influencers for that specific topic.
The best thing about BuzzSumo is being able to view shares.
Select the post that best suites your search.
Click on view shares and it will show every individual that shared this post. The next step is engaging with these influencers to amplify your content marketing by sharing your blog post.
The next step is to reach out to every influencer who share the article and send out the following email.
I noticed that you tweeted one of my favorite trending post, “(name of article)” from (Author Name). I actually have a content marketing guide that I am sending out next week that is very comprehensive and provides actionable tips.
Want a heads up when it goes live?
P.S. Let me know if there is anything I can help you with?
Woorkup.comhas a great article on how his blog post went viral with 2 minutes of work.
He used a very clever technique that is getting him tons of views, shares, comments, and likes. The blog reveals step by step how his blog post became viral by simply sending an email and giving a mention.
Basically, he wrote an article about recent health struggles with Ulcerative Colitis. At the bottom of the post, he gave a mention to CCFA which is a non-profit organization fighting for the cure.
After publishing the post, he went over to the CCFA webpage and sent them a quick email notifying them the mention in the article.
Within 24 hours, he went from 18 views to 2,081 in under 24 hours. Every single time you create a post make sure to give someone of authority a mention.
Afterwards, follow up with an email, letting them know you mentioned them in your post. It can make a big difference in the world and potentially make your blog post viral.
Promote your content using Google Plus Communities. These online groups are tailored with like-minded individuals to interact and share content.
For almost every niche imaginable, you will find thousands of communities.
Once you’ve completed your blog post, head over to Google Plus, and select communities from the menu bar.
The search box lets you find communities related to your industry and content. I highly recommend joining all relevant communities within your niche.
Make sure to join only large community groups and where engagement is active.
The final step would be to promote your blog in relevant communities. Make sure to include a catchy headline, description, and give a mention to anyone you reference in the post.
Google Plus will send these influencers notification and many of them will share your content. These top influencers will help drive a large stream of traffic to your site.
Working LinkedIn Groups effectively is a solid way to build your brand, generate traffic to your site, and help your post go viral.
LinkedIn Groups is similar to Google Plus Groups by letting you share content to like-minded individuals. Join private communities, enjoy meaningful conversations, and share your content that can potentially go viral due to the large exposure it will receive.
In the menu bar, hover over “Interest” from the drop down menu select “Groups.”
LinkedIn also has a “Discovery” tab where it will recommend groups to you based on your interest and profile information.
Using the search box is another way to find keywords related to your content or industry.
Things to consider when joining a group:
Join groups that are large
Check if members are active and engage
Target the most popular discussions in each group
Ask For Feedback
Before you publish your post, approach industry influencers, and ask for feedback.
Getting feedback on your blog post will help you strengthen the post and you’ll receive valuable feedback from experts.
Use the same method mention above using BuzzSumo to find industry influencers.
Use this email script when reaching out to influencers:
Subject: NAME, can you help me?
Hey NAME, I know you’re occupied, so I’ll keep this short.
I’m publishing a blog post about [whatever your post is about] next week.
More specifically, I’m covering [subtopic 1], [subtopic 2], and [subtopic 3].
Anyways, I know you’re all about [your topic], so I would love to get your quick feedback on it.
So, whenever you receive the feedback, make sure to thank the influencer. The next step is to make the changes or modifications recommended by the influencer.
When the changes have taken place let the influencer know your content is live.
They will be happy to share especially since they were part of the contribution. Using this technique of reaching out will help build relationships and land potential clients or ventures.
Authorship and engagement on Google can lead to higher ranking and increase your traffic.
What is Google authorship? It’s a great tool that helps search engine to find content from individuals you want to connect with or follow online.
The nice feature of using Google Authorship is that Google will index your content and provides your search results with your picture.
Along with showing ownership, it also lowers the risk of content theft. You will have fewer worries and problems related to plagiarism, which will allow you to continue working and showing off your skills.
While you still need to invest your time in SEO, this can improve what you do quite a bit. Understanding your Google Author Rank is important.
Many case studies have proven that using Google authorship has increased their click-through ratio up to 150%.
Google officially put an end to the program a few years ago, but it still pulls in photos/posts from Google contacts occasionally.
Slideshare is the world’s largest community for sharing presentations.
Make it a habit to convert your newly published blog into a slide presentation.
The best feature of slide presentation is being able to show lots of visual metaphors.
Press Release is a great way to gain exposure for a website, company, or service. The press release provides information about your product or services on the Internet and reaches a broader audience.
A press release is an announcement of your company sent to thousands of publications to bring awareness of your company.
The press release will help get your business visibility in front of as many people as possible. Press release helps individuals find your services online. The company I use for press release is 24/7 Press Release Writing Services.
Writing press releases with embedded links and distributing them across newswire can give you a tremendous amount of traffic.
I have enlisted a list of my favorite press release site.
If you do not have time to dedicate the necessary time to promote your blog post, then hire an outsourcer.
The outsourcer can help you build traffic by doing certain jobs for you.
I have composed a list of sites where you can hire an outsource.
Fiverr: What you need done? Find it on Fiverr. Browse, Buy, and Done.
Freelancer: Find the right person for the job. With millions of talent experts from all around the world, you can get help with your business within minutes of posting your project.
Upwork: Find freelancers and freelance jobs on Upwork – the world’s largest online workplace where savvy businesses and professional freelancers go to work!
PeoplePerHour: Why People per hour? Work with top-notch talent: boost your project success by hiring handpicked professional Freelancers.
HireMyMom: Since 2007, HireMyMom.com has been providing legitimate work from home jobs posting for businesses seeking work-at-home mom professionals.
Content Divas: See, here at Content Divas your success means our success. That’s why we’re the go to place for all your marketing needs.
Guru: The hiring process on Guru is easy, and every freelancer we have worked with was extremely professional and made sure we were more than happy.
Image optimization is one of the simplest and most effective steps you can do.
If you want more traffic, you must learn how to optimize your images. Images do drive traffic through image search. I usually name my images prior to uploading them.
Make sure to use the keyword to filled out the Title and Alt Text. This will help you to optimize your images.
Are your images Pinterest friendly?
Are you encouraging blog visitors to pin images to their boards?
Making your website Pinterest friendly helps drive additional traffic and increase the chances of your post going viral.
Sarahvongbargen.com has a in depth article that explains, “3 ways to make your images Pinterest friendly.” I highly recommend taking the time to read it and making your images easy for people to share on Pinterest.
Click To Tweet
Click to tweet is the easiest and simplest way to promote and advertise your website, blog, quotes, and pretty much anything you want to share on Twitter.
A strategy that I use is to highlight quotes and include a “click to tweet” option. This encourages my audience to share the quote and therefore be more exposed to additional traffic.
Click to preview —><—
The easiest way to promote, share, and track your content on Twitter. (And it’s FREE)
Many websites make it insanely hard for visitors to share their images and they’re missing out on viral traffic.
By simply allowing visitors to share the images on your site, it will link back to you and drive viral traffic. Get SumoMe’s Image Sharer for FREE!
Use Triberr To Increase Traffic
Triberr, is a community of talented bloggers and influencers coming together to read and share great content.
The platform helps you find other influencers within your niche. As a member of Triberr, you can import your content using their “tribal stream.”
The main focus of Triberr is all about bloggers helping other bloggers.
Things to keep in mind when creating your account:
Create an account and link social networks
Find and join tribes
Manage your profile: full name, Triberr username, BIO, and upload a picture
Share and interact
Looking to get more traffic and shares on your blog content? Check out Triberr which will be a great tool to help your post go viral.
Link To Other People’s Writing
Another strategy in making your blog post go viral is linking to other people’s writing.
Instead of writing a long tutorial back it up with sources from top influencers. When your article has been published, reach out to them and ask for them to share on their social media.
Majority of people love getting featured in other blogs so it’s a great opportunity to drive more traffic to your blog post.
A big challenge many bloggers face is been able to find a large audience where they can share their content. However, if we focus on creating substance and provide quality content, the traffic will seem easier to reach with the hopes that people will share it and become a viral post.
I hope you enjoyed, “The ultimate guide to make your blog post go viral” and that you were able to take away at least one new strategy. Please share this post, bookmark it for future reference, and leave a comment below of any strategies that I didn’t cover that you currently use.